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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

Tesco issues urgent recall of chocolate bars due to undeclared peanuts

by Naomi Willis · updated 10 June 2024

food recall

Tesco is recalling two types of its multipack chocolate bars because they contain peanuts, which are not mentioned on the label. This can be dangerous for … [Read more...]

Fuel price comparison: Asda more expensive than other supermarkets

by Naomi Willis · updated 8 June 2024

fuel prices

Asda tops the list for most expensive fuel. Find out where to get cheaper petrol and diesel and save money at the pump. If you've been feeling the pinch … [Read more...]

Super ATMs – new multi-bank machines replacing gaps left by closed branches

by Naomi Willis · updated 7 June 2024

cartoon of an ATM machine wearing a red superhero cape

New "Super ATMs" for multi-bank deposits have launched, making banking easier with withdrawals, deposits, and more, all from one convenient … [Read more...]

Don’t miss out: final days to use The Works loyalty points

by Naomi Willis · updated 7 June 2024

the works together rewards card

The Works is ending its "Together Rewards" loyalty scheme, and you will lose your points if you don't use them by the end of this month! The Works … [Read more...]

Earn up to £200 a day with Poll Clerk jobs during elections

by Naomi Willis · updated 7 June 2024

cartoon of a ballot box

You can make up to £200 for a day working in poll stations during the local and general elections. You may think the people who sit there and hand out … [Read more...]

Shrinkflation: why your favourite products are getting smaller

by Naomi Willis · updated 5 June 2024

Cartoon drawing. On the left is a can of vegetable soup with 100g label. On the right is a smaller 75g can of vegetable soup.

Have you noticed your favourite laundry detergent or chocolate bar disappearing quicker than usual? That’s shrinkflation at work! Shrinkflation gets you … [Read more...]

Collect Clubcard Points with Tesco’s newly launched Marketplace

by Naomi Willis · updated 4 June 2024

Tesco Marketplace

The brand-new Tesco Marketplace is a one-stop shop for non-food products, and you can collect Clubcard points on what you buy. Tesco has launched a new … [Read more...]

GAME Reward and Elite loyalty programmes closing!

by Naomi Willis · updated 3 June 2024

games console controller

The GAME Reward Programme and the GAME Elite Membership Scheme are coming to an end. Use your points or lose them! As of 31 July 2024, you will no longer … [Read more...]

Watch out for counterfeit King Charles III banknotes

by Naomi Willis · updated 3 June 2024

king charles iii banknotes

New banknotes featuring King Charles III enter circulation from 5 June 2024, but what happens if you get a fake one? The Bank of England is releasing four … [Read more...]

37% off Diet Coke at Sainsbury’s and win £100 in points if you find a purple can

by Naomi Willis · updated 3 June 2024

diet coke purple can

Get a 24-can pack of Diet Coke for just £6.75 at Sainsbury's, plus find a limited edition purple can to win £100 in Nectar Points. From Tuesday, 28th May, … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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    • When is the Next sale
    • 25% off wine
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