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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

Earn £20k finder’s fee for helping Lidl open new stores

by Naomi Willis · updated 2 May 2024

cartoon of a shop for sale with question marks and Lidl's logo over the top

Lidl plans to open hundreds of new supermarkets across the country and is offering a huge finder's fee to help discover new locations. Lidl has plans to … [Read more...]

9 best receipt scan apps to earn money

by Naomi Willis · updated 29 October 2024

cartoon of hands holding a phone while taking a photo of a receipt

After you've been shopping, scan receipts and you can earn money to spend on whatever you want with these awesome apps. You don't need to be a master … [Read more...]

How can I get a better deal with Sky as an existing customer?

by Naomi Willis · updated 30 April 2024

The words "save money" written over a TV screen, with a remote control pointed at the TV

Don't settle with what you're paying. You could save hundreds of pounds with Sky deals for existing customers. From Sky Movies and Sky Sports to … [Read more...]

How much extra will you get after the NI tax cuts?

by Naomi Willis · updated 29 April 2024

Many of us will see a bump in our pay this month, but before you start planning a lavish holiday with that extra cash, let’s be realistic about what this … [Read more...]

New cybersecurity laws banning 123456 and admin passwords: what you need to know and why changing your device passwords is crucial

by Naomi Willis · updated 29 April 2024

easy password

Easy to guess passwords such as 123456 and admin have been banned to help prevent cyber attacks and protect consumers. New laws created to protect … [Read more...]

How to become a referee and score extra income

by Naomi Willis · updated 28 April 2024

cartoon of a red and yellow football card with a whistle on top of them.

Interested in making extra money as a referee, or maybe you want to know how much referees earn? Here's all the details. Are you a football fan looking for … [Read more...]

Millions missing out on watching TV for free

by Naomi Willis · updated 26 April 2024

cartoon of a TV set with a £5 note on the screen

Check now! Around 1.75 million households could save £170 a year with a free TV licence using this little-known rule. In the UK, anyone who tunes into live … [Read more...]

Save up to 45% on travel: the costly mistake you’re making when booking hotels

by Naomi Willis · updated 26 April 2024

cartoon of an online browser with a book online button and a hotel on the screen

When booking an overnight or short stay away, planning the hotel comes first, but you're losing out on savings of up to 45% by missing one thing. This … [Read more...]

Taylor Swift fans beware: fake ticket scam

by Naomi Willis · updated 24 April 2024

cartoon of fake concert tickets over the top of a microphone

Avoid Taylor Swift ticket scams! Over £1 million has been lost to fake Facebook sales so far. Learn how to spot and dodge these frauds. It's no secret that … [Read more...]

Massive (and disappointing) changes to the Asda Blue Light Card Discount

by Naomi Willis · updated 13 May 2025

asda blue light card app

Big changes are taking place - again - for Blue Light Card discount holders who use their discount as part of Asda Rewards. Asda and Blue Light Card have … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe