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Naomi Willis author profile

Naomi Willis

Naomi Willis from Skint Dad

Naomi Willis is the co-founder of Skint Dad, a UK website helping families make their money go further.

After experiencing serious debt herself, Naomi understands the pressure that comes with living on very little. She became debt free by learning from past mistakes and sticking to simple, realistic money habits.

Naomi joined Skint Dad part time when it launched in 2013 and moved full time in 2017, supporting both the editorial side and the wider community. She focuses on saving money on food, supermarket shopping, and finding deals that actually work in real life.

Naomi is a Meta Certified Community Manager and has completed Reuters’ Introduction to Digital Journalism.

Meet the rest of the Skint Dad team.

37% off Diet Coke at Sainsbury’s and win £100 in points if you find a purple can

by Naomi Willis · updated 3 June 2024

diet coke purple can

Get a 24-can pack of Diet Coke for just £6.75 at Sainsbury's, plus find a limited edition purple can to win £100 in Nectar Points. From Tuesday, 28th May, … [Read more...]

Half a million parents left without Child Benefit payment after HMRC technical issue

by Naomi Willis · updated 3 June 2024

money missing

Half a million parents have been left without their Child Benefit payment, creating stress and uncertainty for families across the UK. This disruption, … [Read more...]

Supermarket offers, deals and bargains this week at Aldi, Asda, Iceland, Lidl, Morrisons, Sainsbury’s, Tesco and more

by Naomi Willis · updated 1 June 2024

Supermarket

Here are the latest supermarket offers to save you money on your food shop. Find out about food and drinks offers, deals, and bargains you can get at the … [Read more...]

Brew-tiful giveaway: win a year’s supply of Yorkshire Tea!

by Naomi Willis · updated 29 May 2024

1400 bags of Yorkshire tea with the word "win" over it

There's nothing quite like the comfort of a steaming cuppa, especially when it's on the house! Well, hold onto your mugs because we've got some exciting news … [Read more...]

Latest Co-op deals and offers this week

by Naomi Willis · updated 1 June 2024

coop bag

Here are the latest Co-op deals and offers this week so you can get great value and the best buys on your food shop. Co-op isn't necessarily seen as one of … [Read more...]

The Pocket Money Pitch: one parent’s savvy £0 to £10 challenge

by Naomi Willis · updated 26 May 2024

icon showing a child's hand adding a silver coin to a savings jar

One parent’s clever £0 to £10 pocket money pitch teaches kids responsibility, self-worth, and the value of their contributions each week. Pocket money is … [Read more...]

McDonald’s Surprize Fries: peel and win game 2024

by Naomi Willis · updated 23 May 2024

mcdonalds surprize fries uk

McDonald’s new peel-to-win game gives you the chance to win food, merch and cash prizes. McDonald’s Surprize Fries is a brand new promotion starting from … [Read more...]

Government wants us to prepare for emergencies with stocks of food and water

by Naomi Willis · updated 22 May 2024

how would you prepare for an emergency

A government campaign suggests that we should have food, water, and emergency supplies ready in case of an emergency or crisis. The government is advising … [Read more...]

Top 10 cheapest places to live in the UK

by Naomi Willis · updated 21 May 2024

relocation icon with money

Whether you want to buy or are renting, we've found the cheapest places to live in the UK so you can stretch your budget as far as possible. We often … [Read more...]

New Universal Credit rule means you may need to increase your working hours

by Naomi Willis · updated 20 May 2024

cartoon of a calculator resting on top of notes and coins

New rules mean that more than 180,000 people on Universal Credit will need to work more hours or risk losing their benefits. Here’s what you need to know … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe