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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

Cheapest electric cars to buy in 2024

by Naomi Willis · updated 3 April 2024

Graphic of an electric car on a green background

Electric cars are the future, but for many of us, this future seems quite far away, considering how expensive they can be - a new Tesla can cost you upwards of … [Read more...]

Lidl Baby Event 2024: massive sale with huge reductions

by Naomi Willis · updated 19 January 2024

lidl baby week header

The new Lidl baby event for your little ones can include bargains on sale from Tommee Tippee, Playtive and Chicco. September is baby boom month. Have you … [Read more...]

What is an average salary in the UK?

by Naomi Willis · updated 10 April 2024

graphic of a pound coin above arrows getting bigger

Wondering what the average UK salary is in 2024? If so, you're not alone. A common trait amongst Brits is that we don't like talking about money and how much … [Read more...]

OPEN: Warm Home Discount Scheme 2023/24 for Park Home Residents: How to Apply

by Naomi Willis · updated 25 October 2023

park homes

Winter's chill can be a challenge, especially for park home residents. The cost of heating can add up, but there's good news on the horizon! The Park Homes … [Read more...]

Warm home discount 2024: how to get £150 energy credit

by Naomi Willis · updated 21 September 2022

woman's hands holding a mug

The Warm Home Discount gets you £150 off your electricity bill to help with energy costs. Find out if your supplier is in the scheme and how to get the … [Read more...]

Does Clearpay affect my credit score?

by Naomi Willis · updated 20 October 2023

cartoon of a hand holding a phone. There is a credit score diagram at the bottom of the phone screen and a call out box above the phone with a shopping basket in it.

Does Clearpay affect credit score? It's safe to say that it certainly can. Over two million people across the UK have been affected by taking up offers to … [Read more...]

WHO Internet transaction on your bank statement: what it means

by Naomi Willis · updated 20 October 2023

cartoon of a bank statement with a speech bubble next to it with the words "Who?"

Are you scratching your head when seeing WHO banking transactions on your bank or debit card statement? We'll clear up this situation and provide you with … [Read more...]

How to get a free pumpkin this Halloween

by Naomi Willis · updated 18 October 2023

pumpkin

All treats and no tricks! Thousands of free pumpkins are up for grabs from TopCashback Snap & Save this Halloween. Get your carving skills at the ready … [Read more...]

12 money games for kids: make learning about money fun

by Naomi Willis · updated 5 January 2024

cartoon of a young boy adding a coin to a savings jar

Teaching kids about money doesn't have to be a drag. In fact, it can be fun and easy. By playing games that not only entertain your little ones but also … [Read more...]

Best free to use credit score apps in the UK

by Naomi Willis · updated 1 June 2024

cartoon hand holding a phone showing a credit report

A good credit score is increasingly important for getting by in life, so it is generally a good idea to check your credit report often. This can give you a … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe