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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

How much the Public Libraries 50p is worth

by Naomi Willis · updated 31 January 2024

public libraries 50p

The Public Library 50p celebrates 150 years since the Public Libraries Act. Found one in your change? Here’s how rare the coin is and how much it’s … [Read more...]

How much the Battle of Britain 50p is worth

by Naomi Willis · updated 29 September 2023

battle of britain 50p

The Battle of Britain 50p is a tribute to World War II. Found one in your change? Here's how rare the coin is and how much it's worth. There have been … [Read more...]

Best cashback sites to earn £100s from shopping online

by Naomi Willis · updated 22 September 2023

Here are a list of the best UK cashback sites.

Cashback sites enable you to earn money while shopping online. Here are the best cashback websites in the UK, as well as ways to earn free money. Very … [Read more...]

12 best budgeting apps in the UK

by Naomi Willis · updated 10 January 2024

cartoon graphic, hand holding a phone with a highly rated money app on a green background

We've all experienced an extra tightening of the purse strings recently, and with that stiffening only set to continue, money management has never been so … [Read more...]

Cheapest flu jab cost 2023 and how to get a free flu jab

by Naomi Willis · updated 21 September 2023

how to get a free flu jab

How much does a flu jab cost? We share how to get a cheap vaccine this winter and how you can get the flu jab for free. Millions of people can get the flu … [Read more...]

What are the average savings in the UK?

by Naomi Willis · updated 5 January 2024

cartoon of a hand placing a coin into the top of a piggy bank

Whether you fill holiday stockings or roast chestnuts around an open flame, lots of UK household look more closely at their savings in December. The main worry … [Read more...]

Skint Dad’s New Book: Make Every Penny Count

by Naomi Willis · updated 15 December 2023

Make Every Penny Count: Budgeting tips and tricks to keep more money in your pocket, by Ricky and Naomi Willis

We have HUGE news, which we are very excited about! If you've been trying to make sense of your finances, we've got something special to share. We have … [Read more...]

How to save money on groceries – ways to cut your food shopping

by Naomi Willis · updated 30 January 2024

£20 notes next to a small shopping trolley, on a blue background

This is a mammoth list of easy and actionable ways to save money on groceries, so you can cut your food shop in half, saving thousands each year. I'm sick … [Read more...]

Free day out with Open Farm Sunday 2024

by Naomi Willis · updated 8 June 2024

Open Farm Sunday free day out

Open Farm Sunday on the 9 June 2024, allowing free access to real working farms all over the country - the perfect day out for your family. Bored of … [Read more...]

How to make money online for beginners – 11 easy ideas to start today

by Naomi Willis · updated 18 June 2024

graphic of a computer screen with three pound coins floating upwards

Looking to make money online but don't know where to start? Our beginner's guide has got you covered with easy-to-follow tips. If you're feeling skint and … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe