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Naomi Willis author profile

Naomi Willis

Naomi Willis from Skint Dad

Naomi Willis is the co-founder of Skint Dad, a UK website helping families make their money go further.

After experiencing serious debt herself, Naomi understands the pressure that comes with living on very little. She became debt free by learning from past mistakes and sticking to simple, realistic money habits.

Naomi joined Skint Dad part time when it launched in 2013 and moved full time in 2017, supporting both the editorial side and the wider community. She focuses on saving money on food, supermarket shopping, and finding deals that actually work in real life.

Naomi is a Meta Certified Community Manager and has completed Reuters’ Introduction to Digital Journalism.

Meet the rest of the Skint Dad team.

Tesco clothing sale 2025 – 25% off F&F sale dates

by Naomi Willis · updated 28 August 2025

tesco f and f poster

Pick up an absolute bargain with the Tesco clothing sale where you can get 25% off F&F - find out the next sale dates to get the best deals. The Tesco … [Read more...]

Lowell Portfolio I Ltd loses FCA authorisation – what it really means for your debts

by Naomi Willis · updated 28 August 2025

A Woman's Hand open an Empty Purse for Money

Lowell Portfolio I Ltd has lost its FCA authorisation, but this doesn’t mean your debt is wiped. Here’s what the change actually means, why your repayments … [Read more...]

M&S lucky lunch is back – here’s how to bag a free £10 lunch

by Naomi Willis · updated 24 August 2025

m and s lucky lunch

M&S Lucky Lunch is back! Buy a sandwich and you could win a golden ticket worth £10 to spend on lunch. Here’s how to claim your free food. M&S … [Read more...]

Universal Credit days out – access top London attractions from just £1

by Naomi Willis · updated 22 August 2025

cartoon of beefeaters

Planning a trip to London? Get cheaper, discounted tickets for days out at the London Zoo, Tower of London and more when you claim certain benefits! Having … [Read more...]

McDonald’s Monopoly 2025 – tips to win big!

by Naomi Willis · updated 9 September 2025

mcdonalds-french-fries

McDonald's Monopoly 2025 - here's everything you need to know to win big. The sticker collecting game has prizes including £100k cash, a holiday, free food and … [Read more...]

Energy habits are lighting the fuse for family arguments

by Naomi Willis · updated 17 August 2025

cartoon of people arguing with electricity sparks above them

Are your energy habits causing more than just high bills? A study has shown that families argue more than once a week about leaving the lights on. Do you … [Read more...]

Poundland Perks loyalty app is closing: here’s what you need to know

by Naomi Willis · updated 13 August 2025

poundland perks

Poundland is closing its Perks loyalty app and stopping online orders in September 2025. Find out what’s changing, and when to spend your … [Read more...]

EDF Sunday Saver: earn free electricity just by being a bit clever with your kettle

by Naomi Willis · updated 5 August 2025

boiling kettle

Cut your energy bill with EDF’s Sunday Saver. Shift your weekday electricity use and earn up to 16 free hours to use on Sunday. Here’s how it works. EDF … [Read more...]

Poundland Perks: is it worth signing up for their new loyalty app?

by Naomi Willis · updated 30 October 2026

poundland perks

Update: Poundland Perks has now closed and is no longer available to join. Poundland has also filed a notice of intention to appoint administrators on 29 … [Read more...]

TopCashback Summer Treats Cashback Giveaway – daily clues and answers 2025

by Naomi Willis · updated 4 August 2025

topcashback summer treats

Here are all the daily clues and answers for TopCashback Summer Treats 2025 – there’s an instant-win prize fund of £30,000! Topcashback Sweet Treats was … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

Read more about us.

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  • Save money
    • Save money on water bills
    • How to save money on groceries
    • Save money on energy bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best side hustle ideas
    • Best paid surveys
    • Genuine work from home jobs
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Kids Eat Free
    • Farmfoods offers
    • Heron Foods offers
    • Blue Light Card discounts list
    • When is the Next sale
  • About us
    • Contact us
  • Subscribe