Morrisons has cut the price of more than 20 popular toys as families start spreading the cost of Christmas.
More Card customers can get discounts of up to 50% on toys from brands including Hot Wheels, Disney, Barbie, Play-Doh, Build-A-Bear and FurReal.
The Morrisons Big Toy Event is running until Sunday 25 October 2026, with some toys dropping to as little as £10.
The main More Card promotion is available in Morrisons stores while stocks last.
What are the best Morrisons toy deals?
There are more than 20 toys included in the latest promotion.
Several have been cut in half, including Hot Wheels sets, a Disney Princess suitcase and the Heroes of Goo Jit Zu eight-pack.
Here are some of the deals included:
| Toy | Normal price | More Card price | Saving |
|---|---|---|---|
| Back to the Future Time Machine 1:16 RC | £50 | £25 | £25 |
| Hot Wheels City Transforming Stunt Garage | £40 | £20 | £20 |
| Hot Wheels Multi Loop Race Off | £50 | £25 | £25 |
| Claw Machine | £40 | £20 | £20 |
| WWE Ring & 2 Figures | £50 | £25 | £25 |
| RMS Colourful Art Set | £20 | £10 | £10 |
| Mega Surprise Slime Box | £20 | £10 | £10 |
| Block Tech Build Mega Sports Car | £40 | £20 | £20 |
| Play-Doh Cake Playset | £40 | £20 | £20 |
| Ultimate Nano Tape Magic | £25 | £12.50 | £12.50 |
| Squish-a-longs 40 Pack | £40 | £20 | £20 |
| Disney Princess Style Collection Suitcase | £60 | £30 | £30 |
| Heroes of Goo Jit Zu Best of All Time 8 Pack | £80 | £40 | £40 |
| Tiny Teamsters Tumblers | £30 | £15 | £15 |
Prices are based on the promotional figures supplied by Morrisons.
The biggest cash saving in the deals above is £40 on the Heroes of Goo Jit Zu eight-pack, which drops from £80 to £40.
There is also £30 off the Disney Princess Style Collection Suitcase, reduced from £60 to £30, while several toys have been cut by £20 or £25.
Do you need a Morrisons More Card?
Yes. These discounted prices are More Card prices.
You will need to scan your Morrisons More Card or app when paying to get the promotional price.
If you don’t have one, you can sign up for Morrisons More for free through Morrisons.
Morrisons says More Card members can access special member prices as well as earn points when they shop.
However, it is still worth comparing prices before buying, particularly in the run-up to Christmas when toy prices can change quickly between retailers.
A loyalty price can be a genuine saving without necessarily being the cheapest price available elsewhere. We recently looked at what the competition watchdog found about supermarket loyalty prices.
You can also see how Morrisons More compares with other supermarket schemes in our guide to the best loyalty cards and rewards apps in the UK.
When does the Morrisons toy sale end?
The Morrisons Big Toy Event started on Monday 28 September and is due to run until Sunday 25 October 2026.
Morrisons says the main promotion is available in stores only and is subject to stock availability.
That means individual toys could sell out before the promotion officially ends.
Morrisons is also selling larger toys for £20
Alongside the discounted More Card toys, Morrisons is adding three larger toys priced at £20 each.
They are:
- Baby Lucy Doll, 25cm – £20
- Boris Bear, 120cm – £20
- Preschool Walker Train, 70cm – £20
Morrisons says the new lines are available in stores and online, with stock arriving between 28 September and 4 October.
At 120cm tall, Boris Bear is the largest of the three new £20 toys.
Is the Morrisons toy sale worth checking?
There are some useful savings if one of these toys is already on your Christmas list.
Several products are half price, with savings of £20, £25, £30 and even £40 on a single present.
However, it is worth doing a quick price comparison before buying. Toy retailers and supermarkets often run competing offers in the months before Christmas, so another shop could still have the same toy for less.
Aldi and Lidl are also launching wooden toy events on 8 October, so we’ve compared Aldi and Lidl’s wooden toy prices to see where different Christmas budgets go furthest.
And a discounted toy is only a saving if it was something you were planning to buy in the first place.
If Christmas spending is starting to creep up, our guide to sticking to a household budget has some simple ways to keep your wider spending under control.
For families already starting their Christmas shopping, the Morrisons event could be a useful chance to get a few presents sorted for less.
