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Ricky Willis author profile

Ricky Willis

Skint Dad Ricky Willis

Ricky Willis founded the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

What started as a way to share his family’s debt issues, and as a way to be held accountable while paying off £42,000 of consumer debt, quickly became a hit money blog.

Since Ricky launched the site it has attracted over 15 million page views.

Ricky has a passion for finding ways to boost income and has gained experience in website development.

He has appeared on BBC TV, This Morning, Good Morning Britain, as well as in newspapers discussing money issues families face today.

Meet the rest of the team.

Free school meals expanded: half a million more kids to qualify from 2026

by Ricky Willis · updated 2 September 2025

School children having lunch

From September 2026, more than 500,000 extra children in England will be eligible for free school meals under new government rules. The change is expected to … [Read more...]

Bag 500 free Nectar points in minutes

by Ricky Willis · updated 2 September 2025

Nectar Card

Free Nectar points are up for grabs, and it couldn’t be easier to claim them. Sainsbury’s and Esso have teamed up to give away 500 free Nectar points when … [Read more...]

Iceland is giving away a free £5 but you need to be quick

by Ricky Willis · updated 28 August 2025

Free money alert: if you shop at Iceland or The Food Warehouse, you can grab yourself a free £5 credit just for signing up to the Iceland Bonus Club. The … [Read more...]

Energy price cap rises from October – here’s why your bills are going up

by Ricky Willis · updated 28 August 2025

Millions of households are facing higher energy bills from 1 October 2025, with Ofgem confirming the energy price cap will rise by 2%. From October 2025, a … [Read more...]

Energy bills are going up this October (yep, again)

by Ricky Willis · updated 22 August 2025

Thought energy prices were coming down? Turns out bills are now expected to rise from October. Here's what’s changing, why it’s happening, and what you can … [Read more...]

Early payday alert: millions to get benefits before the August bank hols

by Ricky Willis · updated 20 August 2025

Benefit payments due over the August bank holiday are being paid early. Find out who’s affected and when it’s paid. August can be a tricky month … [Read more...]

Tesco meal deal price hike: your lunch just got more expensive

by Ricky Willis · updated 20 August 2025

Bad news for lunch lovers: Tesco has quietly nudged up the price of its meal deals again. From 21 August 2025, the cost of your favourite … [Read more...]

Parents are going without food and heating to pay for school uniforms

by Ricky Willis · updated 19 August 2025

Getting the kids ready for a new school year should be exciting, but for many families, it’s become a financial nightmare. A new report from Parentkind … [Read more...]

Food inflation still biting hardest and how to fight back at the checkout

by Ricky Willis · updated 17 August 2025

Food prices are continuing to climb, making the weekly shop one of the biggest pressures on family budgets. While energy bills have dipped slightly, a report in … [Read more...]

Check your energy bill now or risk losing £150 Warm Home Discount

by Ricky Willis · updated 17 August 2025

Households could miss out on £150 off their winter energy bills this year if the wrong name is listed on their account. The Warm Home Discount is applied … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe