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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

How to get up to 53 days off work in 2026 using just 23 days of annual leave

by Ricky Willis · updated 3 January 2026

Desk calendar showing 2026 dates on a green background, with pages overlapping on a table.

If you want more time off in 2026 without using more holiday, this is one of the simplest ways to do it. By booking your annual leave around UK bank … [Read more...]

Is it cheaper to move or improve? How to decide without overspending

by Ricky Willis · updated 1 February 2026

It can be overwhelming to determine whether to move or improve your current home. Neither comes without costs, stress and long-term implications for your … [Read more...]

10 easy tips to help you stick to a household budget

by Ricky Willis · updated 1 January 2026

Managing the household budget

If your money never seems to last the month, you are not doing anything wrong. Many families set a budget, start with good intentions, then watch it unravel … [Read more...]

50+ best side hustles you can start in 2026 (UK edition)

by Ricky Willis · updated 1 January 2026

side hustle ideas

Do you have some spare time and are looking for a way to earn extra cash? A side hustle may be the best option for you!  Side hustles are a great way … [Read more...]

Best paid surveys to earn money online in 2026

by Ricky Willis · updated 3 January 2026

The Best Survey Sites to Earn Money in 2017 (£200+ per month)

Using the best paid survey sites is an easy way to make money in your spare time with minimal effort. What are the best paid surveys in the UK? The best … [Read more...]

What to do if you need to sell your home quickly due to financial pressure

by Ricky Willis · updated 30 January 2026

Money fears can stealthily creep in. A change in income, new bills, or an unexpected expense can quickly transform keeping up with a mortgage from manageable to … [Read more...]

Christmas Eve isn’t the day to fix your money

by Ricky Willis · updated 23 December 2025

A parent sitting quietly in a UK living room on Christmas Eve with a small Christmas tree and a mug of tea, looking calm and reflective.

By the time Christmas Eve arrives, most of the money decisions are already behind you. The food is in the fridge, the presents are wrapped or at least hidden, … [Read more...]

The everyday money traps that quietly keep you skint

by Ricky Willis · updated 23 December 2025

Bills, bank card and mobile phone on a kitchen table showing everyday money pressures for UK families

Most people who struggle with money are not reckless or careless. They work hard, pay their bills, and still feel like there is never anything left at the … [Read more...]

Asda cuts fuel prices by 3p a litre in limited time deal

by Ricky Willis · updated 23 December 2025

fuel pump filling a red car

Just before the busiest driving days of the year, Asda has cut fuel prices by 3p a litre at hundreds of its petrol stations, giving drivers a small but welcome … [Read more...]

Christmas supermarket opening times 2025: confirmed hours and what to plan for

by Ricky Willis · updated 23 December 2025

supermarket car park at Christmas

This guide covers confirmed Christmas opening hours for 2025. Supermarket opening hours change every Christmas, and this is where a lot of people get caught … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe