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Ricky Willis author profile

Ricky Willis

Skint Dad Ricky Willis

Ricky Willis founded the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

What started as a way to share his family’s debt issues, and as a way to be held accountable while paying off £42,000 of consumer debt, quickly became a hit money blog.

Since Ricky launched the site it has attracted over 15 million page views.

Ricky has a passion for finding ways to boost income and has gained experience in website development.

He has appeared on BBC TV, This Morning, Good Morning Britain, as well as in newspapers discussing money issues families face today.

Meet the rest of the team.

Free Santa letter workshop at The Entertainer

by Ricky Willis · updated 12 November 2024

This Christmas, why not add a little extra magic to the festive season for your little ones with a special workshop offered by The Entertainer? This toy … [Read more...]

Watch out for these common coupon scams to keep your wallet safe

by Ricky Willis · updated 12 November 2024

We all love a good deal, and coupons can be a fantastic way to stretch your money further. But, unfortunately, some people use fake coupons to trick others, … [Read more...]

Which UK supermarket offers the best value fashion? Can you guess…

by Ricky Willis · updated 31 October 2024

In today’s challenging financial times, many families are looking for ways to save on essentials – including clothing. Supermarkets are stepping up to … [Read more...]

How to earn a £1,200 bonus with Help to Save – new changes you need to know!

by Ricky Willis · updated 31 October 2024

If you’re looking for an extra way to build up some savings, the Government’s Help to Save account might be just the thing. Thanks to October's Budget, … [Read more...]

Aldi unveils early Black Friday bargains across tech and gadgets

by Ricky Willis · updated 31 October 2024

Aldi is getting into the festive spirit early this year with its exclusive black friday deals, making it easier for shoppers to find affordable, high-tech gifts … [Read more...]

How to get a free Popeyes chicken sandwich and drink this autumn

by Ricky Willis · updated 30 October 2024

Looking to score a free lunch? Right now, Popeyes UK has a tasty offer where you can win a free chicken sandwich and a drink simply by signing up on their … [Read more...]

2025 benefits and state pension increases: what you need to know

by Ricky Willis · updated 30 October 2024

A couple sitting at the table looking at paperwork

The 2024 Budget brings some welcomed news for millions in the UK, as several benefits and the state pension will see an increase in line with inflation and wage … [Read more...]

Major changes to carer’s allowance in 2024: what this means for you

by Ricky Willis · updated 30 October 2024

In the latest Budget, the government has announced a significant change to the Department for Work and Pensions (DWP) Carer's Allowance, affecting the many … [Read more...]

How to bag a 10% discount at Iceland – limited time only!

by Ricky Willis · updated 30 October 2024

If you're always looking for ways to make your money go further on essentials, here’s a great tip: Iceland and The Food Warehouse are giving shoppers the chance … [Read more...]

Free treats at the pump! How to get your hands on free snacks and coffee this week

by Ricky Willis · updated 30 October 2024

Everyone loves a good freebie, and this week, Motor Fuel Group is making it easy to grab some treats for free. They’re giving away 40,850 goodies, so if … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe