Money is tight for plenty of families right now, and even a normal Christmas shop can feel like climbing a hill with bricks in your bag. That’s why One … [Read more...]
Ricky Willis author profile
Ricky Willis
Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.
Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.
Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.
He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.
New help for low income families: what the government’s child poverty plan actually means for you
Many parents across the UK are stretched so thin that even basics like food, school uniforms and a warm home can feel out of reach. The government has now … [Read more...]
Cheapest supermarket in the UK revealed: November 2025 update
Which supermarket is cheapest in November 2025? We compare Aldi, Lidl, Asda, Tesco, Sainsbury’s and more, using the latest monthly price checks from … [Read more...]
Britain’s energy grid is getting a £28 billion upgrade – what it means for your bills and why it matters
Energy bills have already been hard to swallow, so news of another rise won’t feel welcome. Ofgem has now approved a huge £28 billion upgrade to the UK’s … [Read more...]
Get paid to test websites and apps in the UK: a simple guide anyone can start
Lots of companies want to know if their websites and apps make sense to real people, so they pay ordinary users to try them out and talk through what feels … [Read more...]
Loyalty points can now be used on baby formula as rules finally change
For a long time, parents have been saying the same thing. Baby formula costs too much. Prices have climbed so quickly that some families have been watering … [Read more...]
When supermarkets slash prices at Christmas: the exact times to get yellow sticker deals
Christmas can feel like a month-long money storm. School events, family plans, food shops that never seem to end, and the quiet worry about how much everything … [Read more...]
Mystery shopping in the UK: how to start and what you can really earn
Mystery shopping sounds quite fancy, but it's really a simple side job where you get paid to act like a normal customer. Shops, restaurants, gyms and even … [Read more...]
The quiet money stress nobody talks about in December
The pressure no one sees December is sold as a warm, glowing month full of perfect moments. But for a lot of families, the only thing that feels big right … [Read more...]
How to help struggling families this Christmas (even if you’re stretched yourself)
For many families, Christmas isn’t the cosy celebration you see on adverts. It’s stress, long lists, and wondering how to afford everything when money is … [Read more...]
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