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Ricky Willis author profile

Ricky Willis

Skint Dad Ricky Willis

Ricky Willis founded the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

What started as a way to share his family’s debt issues, and as a way to be held accountable while paying off £42,000 of consumer debt, quickly became a hit money blog.

Since Ricky launched the site it has attracted over 15 million page views.

Ricky has a passion for finding ways to boost income and has gained experience in website development.

He has appeared on BBC TV, This Morning, Good Morning Britain, as well as in newspapers discussing money issues families face today.

Meet the rest of the team.

How 28 million people are using AI to manage their money

by Ricky Willis · updated 3 November 2025

Person using a budgeting app with AI tools to manage money at home.

Artificial intelligence (AI) isn’t just for tech experts anymore. According to Lloyds Bank’s new Consumer Digital Index, more than 28 million UK adults now use … [Read more...]

Kids can get £20 free when they open a NatWest Adapt account

by Ricky Willis · updated 2 November 2025

Natwest logo on a solid purple background

If you’ve got a child aged 11 to 17, NatWest is offering a simple way to give them a little boost and teach them how to manage money at the same … [Read more...]

Latest Co-op £6 Frozen Meal Deal (November 2025)

by Ricky Willis · updated 2 November 2025

coop carrier bag

The latest Co-op £6 frozen meal deal gets you items for less! It's a favourite with savvy shoppers, saving you 50%. It's time to stock up your freezer with … [Read more...]

10 charities and schemes offering cost of living help this winter

by Ricky Willis · updated 13 November 2025

Volunteers sort food bank donations, placing tins and packets into boxes at a community centre, ready to help families in need this winter.

When the temperature drops and bills rise, it can feel like you're fighting a losing battle. Many families are cutting back on heating, skipping meals, or … [Read more...]

How to get free or cheap winter coats for kids this year

by Ricky Willis · updated 3 November 2025

A father helps his young daughter zip up her yellow winter coat outdoors, with a rail of colourful children’s coats in the background on an autumn day.

When the cold weather hits, a warm coat stops being a nice extra and becomes a must. But when prices are climbing and kids seem to grow overnight, even finding … [Read more...]

Free energy gadgets you can get now to help cut your bills this winter

by Ricky Willis · updated 2 November 2025

Family checking smart meter readings after using free energy-saving gadgets.

As temperatures drop and bills rise, many households are looking for ways to keep warm without watching the meter spin. The good news is there are loads of … [Read more...]

How to reclaim your share of £240 million in forgotten energy refunds

by Ricky Willis · updated 31 October 2025

Person holding an energy bill and checking an online account to claim a refund.

Ofgem and Energy UK are warning that a massive £240 million in unused energy credit is sitting in closed accounts across the UK, and millions of people could be … [Read more...]

Last chance to get 25 hours of free electricity with Uswitch this November

by Ricky Willis · updated 30 October 2025

Smart meter sitting on a kitchen worktop

Households across the UK can grab up to 25 hours of free electricity this November, thanks to a new deal from comparison site Uswitch. The offer is part of … [Read more...]

Highest paid clinical trials in the UK (2025 update)

by Ricky Willis · updated 30 October 2025

Earn money through clinical trials. Here’s how If you’ve ever searched for quick ways to earn some extra cash, you’ve probably come across adverts promising … [Read more...]

Think you’re being scammed? Stop, hang up and call 159

by Ricky Willis · updated 9 November 2025

Man dialling 159 on a mobile phone

If you ever get a phone call from someone claiming to be your bank and asking for personal details, it can be hard to know what’s real and what’s a … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe