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Ricky Willis author profile

Ricky Willis

Skint Dad Ricky Willis

Ricky Willis founded the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

What started as a way to share his family’s debt issues, and as a way to be held accountable while paying off £42,000 of consumer debt, quickly became a hit money blog.

Since Ricky launched the site it has attracted over 15 million page views.

Ricky has a passion for finding ways to boost income and has gained experience in website development.

He has appeared on BBC TV, This Morning, Good Morning Britain, as well as in newspapers discussing money issues families face today.

Meet the rest of the team.

Millions of £150 Warm Home Discount letters are on the way – here’s how to tell the real ones from scams

by Ricky Willis · updated 30 October 2025

Millions of people are getting letters through the post telling them they’ll get £150 off their energy bill this winter. The Warm Home Discount is a lifeline … [Read more...]

Energy debt write-off plan could wipe £500 million for struggling households

by Ricky Willis · updated 30 October 2025

A person holding an energy bill

Around 195,000 households could soon see their energy debts wiped out as part of a new plan from Ofgem to help those hardest hit by the energy crisis. The … [Read more...]

How to switch mobile networks without losing your number or getting stung

by Ricky Willis · updated 30 October 2025

Person using a mobile phone at home while checking their network deal

When your mobile bill goes up again, it’s easy to feel stuck. But you’re not. Switching to a cheaper deal is quick, free, and you can keep your number … [Read more...]

Train delay compensation: how to get your money back in 2025

by Ricky Willis · updated 29 October 2025

UK train at station

When your train’s late, you can claim If your train turns up late, breaks down halfway there, or gets cancelled altogether, you don’t just have to sigh and … [Read more...]

O2 bills are going up again – here’s what’s changing and how to save yourself some cash

by Ricky Willis · updated 30 October 2025

If you’re on O2, get ready to pay more. From April 2026, the airtime part of your bill is going up by £2.50 a month. When most people signed their contracts, … [Read more...]

Cheap Halloween costume and decoration ideas to be spooky on a budget

by Ricky Willis · updated 30 October 2025

Halloween

UK consumers are expected to spend nearly £800 million on Halloween in 2025. That’s a massive jump compared to a few years ago, so it’s a "big deal" even for … [Read more...]

Renters’ Rights Act: What the new rules mean for tenants and landlords in England

by Ricky Willis · updated 28 October 2025

The Renters’ Rights Act has been described as the biggest change to renting in England in more than three decades. Formally approved at the end of … [Read more...]

The great shrinkflation squeeze: Are your favourite treats quietly shrinking?

by Ricky Willis · updated 28 October 2025

Have you noticed fewer chocolates in your tin or less toothpaste in the tube? You’re not losing your mind – that’s shrinkflation at work. It’s when … [Read more...]

Yes, you can actually make money watching TV

by Ricky Willis · updated 25 October 2025

If you love watching TV and have strong opinions about what’s good (and what’s rubbish), there’s a simple way to turn that into cash. A UK research panel … [Read more...]

Gift card scams: how to spot them and stay safe

by Ricky Willis · updated 15 September 2025

A mate of mine nearly got caught out recently. He got a message from someone he thought was his boss, asking him to nip out and grab some gift cards for staff … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe