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Ricky Willis author profile

Ricky Willis

Skint Dad Ricky Willis

Ricky Willis founded the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

What started as a way to share his family’s debt issues, and as a way to be held accountable while paying off £42,000 of consumer debt, quickly became a hit money blog.

Since Ricky launched the site it has attracted over 15 million page views.

Ricky has a passion for finding ways to boost income and has gained experience in website development.

He has appeared on BBC TV, This Morning, Good Morning Britain, as well as in newspapers discussing money issues families face today.

Meet the rest of the team.

Council tax too high? Here’s how one in four cut their bill last year

by Ricky Willis · updated 4 September 2024

Photo of a council tax bill from 2020

Council tax is a significant expense for many households, but did you know that one in four people who challenged their council tax band last year successfully … [Read more...]

How to get into property development with no deposit

by Ricky Willis · updated 23 September 2024

So, you’re an aspiring property developer looking to build serious wealth in the real estate game? There’s only one problem – you don’t have the capital to … [Read more...]

Discover 5,000+ FREE UK heritage sites to visit this September

by Ricky Willis · updated 3 September 2024

A photo of the front of Ickworth House

If you’re looking for something to do this September that won’t cost a penny, you’re in luck! Across the UK, you can gain free access to more than 5,000 … [Read more...]

Ikea’s Pyjama Day: get £15 off and a free breakfast this Saturday

by Ricky Willis · updated 3 September 2024

People queuing up for the IKEA pyjama day

This Saturday, 7 September, IKEA is inviting customers to enjoy a unique and cosy shopping experience by turning up in their pyjamas. Yes, you read that right! … [Read more...]

Protect your phone: easy tips to outsmart thieves on bikes and mopeds!

by Ricky Willis · updated 3 September 2024

Women using a mobile phone

Mobile phone theft is rising, particularly in busy areas and major cities. Criminals are becoming more brazen, often using bikes and mopeds to snatch phones … [Read more...]

Boots £10 Tuesday sale – grab an absolute bargain!

by Ricky Willis · updated 3 September 2024

Boots store front

Boots offers a weekly promotion known as £10 Tuesday, featuring significant discounts on skincare, healthcare, and occasional premium beauty products. If … [Read more...]

Loyalty cards: savings or scams? What retailers don’t want you to know

by Ricky Willis · updated 3 September 2024

Man in supermarket checking prices on his mobile phone

Loyalty schemes often promise great savings, but are they as good as they seem? Recent investigations have revealed how some retailers may be inflating … [Read more...]

Asda’s new Cashpot for Schools initiative: raising money for schools through everyday shopping

by Ricky Willis · updated 2 September 2024

Joe Wicks in Asda launching Cashpot for Schools

Asda has launched a new campaign, "Cashpot for Schools", through its loyalty programme, Asda Rewards. Asda's campaign gives customers a simple and easy way … [Read more...]

Millions in support unclaimed: is your family missing out on financial support for free food?

by Ricky Willis · updated 2 September 2024

Family buying fruit at a supermarket

Across England, many families are missing out on financial support that could help them buy healthy food for their children. Around £58 million in … [Read more...]

Win free cinema tickets with Fanta: see Beetlejuice Beetlejuice

by Ricky Willis · updated 22 August 2024

Win Beetlejuice cinema tickets

Fancy a free night out at the cinema? Well, thanks to Fanta, you could snag yourself a ticket to see the spooky classic, "Beetlejuice Beetlejuice," without … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe