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Ricky Willis author profile

Ricky Willis

Skint Dad Ricky Willis

Ricky Willis founded the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

What started as a way to share his family’s debt issues, and as a way to be held accountable while paying off £42,000 of consumer debt, quickly became a hit money blog.

Since Ricky launched the site it has attracted over 15 million page views.

Ricky has a passion for finding ways to boost income and has gained experience in website development.

He has appeared on BBC TV, This Morning, Good Morning Britain, as well as in newspapers discussing money issues families face today.

Meet the rest of the team.

Savoo Who?

by Ricky Willis · updated 5 June 2020

savoo logo

So the dust has settled, sort of! Since the announcement by Savoo that me, Skint Dad, Ricky was crowned the winner of this year's “UK's Smartest Shopper” … [Read more...]

Life can change in the blink of an eye

by Ricky Willis · updated 30 April 2018

UK Smartest Shopper screen shot

Picture this It's the 23rd October, a normal Wednesday morning. Naomi had gone to work and Daniella was at school. Chloe and I were not doing anything out … [Read more...]

Fakeaway: Mexican Beef and Bean Burrito

by Ricky Willis · updated 16 March 2022

burrito

Popping to the shops at the weekend can be more easily said than done. It seems to be a mission in my household. I don't know about yours? To name a few of … [Read more...]

How To Grab Yourself a Supermarket Bargain

by Ricky Willis · updated 17 May 2018

red stickered reduced food

Had a major win when we popped to grab a few things at the Co-op earlier. We went in with a list, didn't pick up a basket as we knew that we only needed 3 … [Read more...]

Saturday Night Fakeaway: Chicken Tikka Masala, Sag Aloo, Rice and Poppadoms

by Ricky Willis · updated 16 March 2022

This is one of the Skint family's favourite Indian dishes which is a little odd as Chicken Tikka Masala wasn't actually created in India. But, it's still … [Read more...]

Easy real-life food waste tips from the Skint Dad community

by Ricky Willis · updated 5 February 2020

A study by Waste and Resources Action Programme (Wrap) has shown that, despite a significant drive to reduce the problem, the waste costs the UK £12.5 billion a … [Read more...]

Trio of Chicken Kebab with Homemade Tortilla Wraps

by Ricky Willis · updated 16 March 2022

Back before Skint Dad was a Dad, there was the odd chance that I went to the pub on a Friday or Saturday night for a few beers with the lads. After probably … [Read more...]

Will You Marry Me?

by Ricky Willis · updated 26 April 2018

Have you ever wanted something so bad but didn’t think you had a chance of getting it?  The first time I met Skint Mum was in a pub (a bit cliché I … [Read more...]

17 Tips to Make You a Smart Shopper

by Ricky Willis · updated 5 May 2015

From food shopping to getting something a bit bigger for the family or home, spending money is an unfortunate side effect of shopping. Retailers make their … [Read more...]

Once upon a time, in a land not so far away

by Ricky Willis · updated 26 April 2018

once upon a time

Let me tell you a story. Once upon a time, in a land not so far away, there was a man called Skint Dad. He was contended with his life, he had wonderful … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe