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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

What to do before the end of the tax year 2026

by Naomi Willis · updated 4 July 2024

Graphic: Month of April calendar with a clock to its right

Before the 2024/25 tax year comes to an end, check what you need to do to make sure you make the most of your tax allowance. The tax year deadline comes … [Read more...]

Hang onto your receipt – here’s how to get a free Easter egg

by Naomi Willis · updated 5 April 2023

easter chocolate eggs

Get a FREE Easter Egg up to £2 after cashback! Shop anywhere and upload your receipt to claim the offer. Limited time only, so grab yours now. With Easter … [Read more...]

Olympic 50p coins that are worth more than others

by Naomi Willis · updated 24 June 2024

selection of olympic 50p coins

There are lots of commemorative coins in the UK. The 50p, in particular, is great for different designs because of its size. Certain collections are available, … [Read more...]

£3 tickets to London Zoo for eligible families

by Naomi Willis · updated 22 August 2025

tiger in a zoo

The team at London Zoo understand that everyone is feeling the pinch right now, so are offering £3 tickets for eligible families. Parents may well be … [Read more...]

Tesco increasing minimum spend for home delivery

by Naomi Willis · updated 30 March 2023

Tesco online delivery

Tesco is increasing the minimum basket value and the basket charges for their home delivery service from May. Tesco is increasing the amount you need to … [Read more...]

Tesco lowers Clubcard points you collect on fuel

by Naomi Willis · updated 28 March 2023

fuel pumps at petrol station

Tesco is reducing the number of Clubcard points you can collect when filling up at their petrol stations. There have been a lot of changes in the way you … [Read more...]

Best Iceland offers this week (March 2023)

by Naomi Willis · updated 28 March 2023

iceland home delivery

Here's the very best of the latest Iceland offers and deals this week so you can save money on your food shop. Iceland Foods is the leading frozen food … [Read more...]

8 smart ways to reduce your energy usage by £1,000

by Naomi Willis · updated 28 March 2023

energy bills paperwork

Looking for ways to reduce your energy bill this spring? Use these 8 practical tips to lower energy usage and start saving money today. As the government … [Read more...]

Aldi launch Adult Breakfast Club to help feed parents who can’t afford food

by Naomi Willis · updated 28 March 2023

aldi breakfast club

Aldi has launched an Adult Breakfast Club to help feed parents who skip meals to ensure their children can eat. Are you aware that almost half of parents … [Read more...]

First 2023/24 Cost of Living payment dates announced in the UK

by Naomi Willis · updated 27 March 2023

first 2023 24 Cost of Living Payment dates

Millions of UK households are set to receive the first Cost of Living payments of £301 from the Department for Work and Pensions (DWP), totalling up to £900 in … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe