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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

Save £100s on days out with a free Blue Peter Badge

by Naomi Willis · updated 3 February 2023

Blue Peter Badges

With a Blue Peter badge, your child can get free entry to over 200 attractions and days out including zoos, theme parks, museums and sports attractions. You … [Read more...]

Pros and cons of bankruptcies UK: when to declare bankruptcy status

by Naomi Willis · updated 3 February 2023

cartoon of a bank note ripped in half

Bankruptcy can be a difficult decision to make, but it may be the best option for people with debt problems. It is important to understand the pros and cons of … [Read more...]

Best budget staycations in East Yorkshire 2023

by Naomi Willis · updated 13 February 2023

family walking and playing on an East Yorkshire beach, with the words "family holidays" superimposed

When planning a staycation, you want to ensure that your destination has everything for your needs. Luckily for East Yorkshire, there is so much on your … [Read more...]

7 common online scams and how to avoid them

by Naomi Willis · updated 18 April 2024

shocked woman looking at phone

Up to March 2022, 61% of all fraud in the UK started online, with some estimates suggesting that up to £4 billion was lost to fraud across the country last … [Read more...]

What is the minimum credit score to get a mortgage in the UK?

by Naomi Willis · updated 3 February 2023

Cartoon of a person shrugging with a house on one side of their shoulder and a credit score chart on the other

Buying a house is a big dream and a large accomplishment for many people in the UK, but this dream will only come true if you are a responsible borrower or are … [Read more...]

Everything you need to know about Healthy Start Vouchers

by Naomi Willis · updated 17 January 2023

NHS healthy start card

If you'd like to be able to buy healthy food for your family but are struggling financially, there's help available in the form of Healthy Start … [Read more...]

Best family activity holidays in the UK

by Naomi Willis · updated 30 January 2024

cartoon adventure map

Spending time on a family adventure holiday in the UK with your family can be fun, healthy, and provide you with ways to reconnect. A holiday can be a … [Read more...]

Terracotta candle pot heater – does it work?

by Naomi Willis · updated 26 January 2023

terracotta heater

Energy prices are so expensive, and to keep costs down, people are sharing new "hacks" as a cheaper way to heat homes. But does the terracotta pot heater work, … [Read more...]

100 Envelope Challenge – how much you can save and how to start

by Naomi Willis · updated 30 January 2024

graphic of stacked green and orange envelopes on a light blue background

Money saving challenges are a great way to focus towards a goal and give your savings a boost. There are loads of money saving tips and challenges around - … [Read more...]

Discounts for teachers and support staff – best offers

by Naomi Willis · updated 8 August 2024

cartoon of a pile of books with an apple top

Teacher discount schemes can make a huge difference in the lives of education staff. But knowing where to look to find these discounts and deals can be a … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe