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Naomi Willis author profile

Naomi Willis

Naomi Willis from Skint Dad

Naomi Willis is the co-founder of Skint Dad, a UK website helping families make their money go further.

After experiencing serious debt herself, Naomi understands the pressure that comes with living on very little. She became debt free by learning from past mistakes and sticking to simple, realistic money habits.

Naomi joined Skint Dad part time when it launched in 2013 and moved full time in 2017, supporting both the editorial side and the wider community. She focuses on saving money on food, supermarket shopping, and finding deals that actually work in real life.

Naomi is a Meta Certified Community Manager and has completed Reuters’ Introduction to Digital Journalism.

Meet the rest of the Skint Dad team.

Supermarket reduction times to get cheap yellow sticker food

by Naomi Willis · updated 17 May 2023

yellow sticker discounts

Here are the supermarket reduction times, so you know exactly when to shop for bargains at Tesco, Sainsbury's, Morrisons, Asda and other … [Read more...]

Win free chicken for a year if you find a hidden black card in Iceland stores

by Naomi Willis · updated 17 May 2023

iceland VIC black card

Join Iceland's hunt to find a hidden VIP Black Card in store for a chance to win a year's supply of chicken. Imagine a whole year with no worries about the … [Read more...]

Asda changes how you get 10% Blue Light Discount on food

by Naomi Willis · updated 14 June 2023

asda blue light card discount

Asda has a new approach to getting 10% off food with Blue Light Discounts - making saving easier for cardholders through their Rewards app. We've got some … [Read more...]

Save up to £500 using “eco” settings

by Naomi Willis · updated 18 May 2023

washing machine against peach wall

Households can reduce utility bills by around 20%, making cash savings of up to £500 by using the eco settings on appliances. Not only does this save cash in … [Read more...]

BG Services transaction on your bank account: what is it and what can you do?

by Naomi Willis · updated 16 December 2025

cartoon of a bank statement with question mark in a speech bubble next to it

If you have ever looked at your bank statement, you may have come across the term "BG Services" with a direct debit next to it. This may leave you wondering … [Read more...]

How much The Paddington Bear 50p is worth

by Naomi Willis · updated 20 April 2023

paddington bear 50ps

There is a real trend to collect 50ps, and the Paddington Bear 50p is a popular coin. But can they really sell for as much as some say? Keeping an eye out … [Read more...]

Co-op introduces lower Member Prices but only for loyalty card holders

by Naomi Willis · updated 19 April 2023

coop member price label in store

Co-op introduces new Member Prices for loyalty card holders only, which could you save up to £300 per year on exclusive deals and discounts … [Read more...]

Beginners guide on how to start a business with no money

by Naomi Willis · updated 12 January 2024

cartoon of a laptop with a lightbulb in front of it

Starting your own business can be rewarding. You get to build something from the ground up and run it your way. Being your own boss requires determination … [Read more...]

How much the Pride 50p is worth

by Naomi Willis · updated 31 January 2024

pride 50p

Learn about the 50 Years of Pride 50p coin, celebrating the LGBTQ+ rights movement. Find out why this coin could increase in value over time. Have you ever … [Read more...]

100 small business and self-employment ideas

by Naomi Willis · updated 18 May 2023

cartoon hand with a lightbulb above it

Want to run your own business and be your own boss? Check this bumper list of self-employment ideas and find the perfect fit for your lifestyle and … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe