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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

What type of pension do I have?

by Naomi Willis · updated 3 June 2021

young family saving with piggy bank

Some people allow their pension fund to trundle on unmonitored - so when they give it the attention it deserves, it may seem a little strange and a bit of a … [Read more...]

CANCELLED – Sainsbury’s Nectar Double Up 2021

by Naomi Willis · updated 24 September 2021

Sainsbury's store

If you've got any Nectar points saved up don't touch them or spend them! Here's the latest details about Sainsbury's Nectar Double Up 2021. Instead of … [Read more...]

How to get Census 2021 jobs – everything you need to know

by Naomi Willis · updated 7 May 2021

census 2021 jobs

It's been 10 years since the last Census and to help get the survey completed, there are thousands of jobs available. As a way to boost your income and make … [Read more...]

Running a business from home – top 5 pro tips

by Naomi Willis · updated 24 January 2022

Running a Business from Home

So, you’re thinking of setting up a business from home. But where on earth do you start and what could you potentially miss? I have been working from home … [Read more...]

Iceland discount code gets you £5 off your next £45 spend + more promotions

by Naomi Willis · updated 1 June 2024

Iceland store

Grab this Iceland discount code to get £5 off when you spend £45 online. Plus other discount codes and all the latest Iceland deals. Iceland has a red hot … [Read more...]

Free pizza making kits from Morrisons over half term

by Naomi Willis · updated 9 February 2021

morrisons pizza kits

This February half term, Morrisons is giving away 60,000 pizza making kits to families across the UK. As free school meal vouchers will not be offered this … [Read more...]

Save now, spend later – 11 money saving tips

by Naomi Willis · updated 3 August 2021

2021 calendar

Want to save money? Here are tried and tested top tips to save money easily over the next 12 months. Written in collaboration with Plusnet Why bother … [Read more...]

Plum review – savings app – how to easily save and begin investing

by Naomi Willis · updated 22 June 2022

plum app

Do you struggle to save money? You are not alone. According to data from the Money Advice Service, some 11.5 million people have less than £100 saved, but … [Read more...]

Earn a £15 bonus with an Asda School Shop Savings Card

by Naomi Willis · updated 20 May 2021

asda school uniform

Earn up to £15 as a free bonus to spend online or in store when you spread the costs and save with the Asda School Shop Savings Card. Whether you need to … [Read more...]

The most commonly asked questions about credit cards answered

by Naomi Willis · updated 3 February 2021

Questions about credit cards

Got a question about credit cards? We've answered the most commonly asked questions you may have about credit cards in one place. If you cannot find the … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe