How to make money blogging – everything you need to get started and take your blog to the next level. With tried and tested examples from over the last 10 years.
Blogging is a term that got popular in the early 2000’s. In 1999, according to Jesse James Garrett, there were only 23 blogs on the internet. Fast forward to 2006 and that number rocketed to 50 million (as per technorati’s state of the blogosphere report). It was when people really started making great deal of money through blogging.
Now, when it comes to 2016, blogging has turned out to be a million-dollar business. Lots of bloggers make a full time living from their blogs. But, how much money? It’s very exciting to say that there are plenty of bloggers who make much more than $100,000 a year.
Now, how can we make money through blogging? What are the major sources that contribute to these blogger’s income?
Let’s have a look at the 7 different ways through which you can make money from your blog.
- Contextual advertising
- Affiliate marketing
- Selling eBooks/Digital product
- Selling your services
- Selling Ads/Blogposts
- Speaking Events
- Selling your blog
In this article
Starting a money making blog of your own
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Click here to take you to the step by step tutorial to set up your own blog.
Contextual and display advertising
Contextual advertising is one of the most primitive methods of making money with blogging. If you don’t care much about selling other products through your blog, using contextual ad networks will be the best option.
And when it comes to contextual advertising, Google Adsense is the biggest platform you can rely on. The concept is very simple, Google publishes ads on your blog and you can earn money once people click on these ads. The amount you make depends on the CPC (cost per click) the ad is offering.
CPC varies on niche basis, some niche does have good CPC while some don’t. You can freely create an account for Adsense.
Don’t think you can easily register as an Adsense publisher, Google values the website through which they distribute their ads. Make sure you have a credible website/blog before you apply for Adsense or you are prone to be rejected.
Alternatives to Google Adsense
Adsense is a great option if you don’t have very much traffic to your blog at first.
There are some very good alternatives to Adsense.
As you start to see more organic and social traffic, you can move onto other ad networks.
- Media.net
- PropellerAds
- Monumetric
- Revcontent
- Adversal
- AdThrive
- Mediavine
- Ezoic
Check their minimum traffic levels to see what you need to aim for before you can sign up.
Selling eBooks/digital products
Selling eBooks is a great idea through which you can make money from your blog. If you have your reader’s trust, you can definitely sell your eBooks to them. What you need to do is, you have to offer an advanced eBook guide in your niche.
For instance, if you are a fitness blogger, you can write different eBooks to target different sets of your readers.
Some of the sample eBook titles could be:
- How to get six pack in 4 months – Targeting the fitness readers
- How to lose 10 Kg in 3 months – Targeting the overweight readers
Likewise, if you are able to provide eBooks for your readers in multiple categories, you can make good money from your blog, selling eBooks.
A good real-life example of a blogger who makes money selling eBooks would be Lindsay Ostrom from PinchOfYum (a food blog). Lindsay was able to make $4,357.00 in February 2015, selling her eBook through the blog.
The key success in eBook selling through your blog lies in understanding what your readers need. You have to monitor the traffic and landing pages of your blog, what kind of readers are the majority and what do they need from you. Analyse these data and land a perfect title for your eBook.
Affiliates
Well, it takes lots of work to launch your own product (eBook, software or any other digital/real world products).
What about promoting 3rd party products and making money as commissions for sales?
Affiliate marketing is one of the hottest money making methods for your blog.
You’ll be getting a referral link (a unique link for you based on your user id in the affiliate portal) to a 3rd party product, and if people buy the product following your particular link, you’ll get a percentage of sale as commission.
Amazon affiliate is the most popular affiliate present currently in the industry. You’ll get 3-10% of the sale as commission if users buy products following your affiliate links.
Another attraction in using Amazon affiliate is, it is not necessary that customers should buy the specific product you referred to (following your affiliate link), but any other product on Amazon. The concept is, you took the user into Amazon, and you’ll get commissions for the purchases made (for a particular time period).
Apart from Amazon, there are many other affiliates that you can try. It varies depending on niche. Lots of good affiliate programs are available in niches like clothing, food, website themes, plugins, health products, eBooks, web applications etc.
Selling your services
Are you good at some service in your niche?
Then selling services through your blog will be a good idea.
For example, if you have a web development blog, you can always sell your web development services through your blog. As your readers are very much targeted (in this web development example), they are more prone to be converted.
As a food blogger, you could sell photography lessons.
If you are able to build trust on behalf of your readers, they will be willing to take your services. You can also offer consultations through your blog. If you have a social media blog, many of the social media enthusiasts will be interested to get a consultation from you.
The biggest success factor in selling your services is to market your service on behalf of your readers. Give a feel that you are a pro in your niche and people will start using your services. You can also give some offers, free service etc exclusively for your readers in order to promote your services.
Speaking events
Do you have good public speaking skills?
If so, you can sell it through your blog.
Many bloggers out there do share their experience in blogging through public speaking events.
For instance, if you are a travel blogger, you could be invited to speak in travel/tourism events.
Dale Patridge is one of the best examples of utilising the public speaking opportunity through blogging. In the month of September 2015, Dale made $26,413.00 through speaking events.
How can you get yourself invited for speaking events?
First of all, you have to give personal branding to your blog. The whole idea is every person who visits your blog should come to know about you.
You can achieve this by giving a personal touch to your blog.
You can give a personal feel to your blog by:
- Posting your photos throughout the blog
- Being transparent to the readers
- Telling your story
- Collecting emails
- Replying to comments
After that, you need to tell your readers that you are offering paid speaking services. You can do this by placing banners/popups etc in the major visible sections of your blog. Find a section in your blog which has a good conversion ratio (sections in between post contents have good conversion ratios) and place your speaking ads over there.
Another good strategy to market your speaking service is doing email marketing. Email marketing has the highest conversion ratios, people in your email list are already connected with you and it’s easy to convince them.
Selling ads or sponsorshop in your blog
Another good idea to make money from your blog without getting your hands much dirty is to sell ads/sponsored blog posts in your blog.
If your blog does have a good brand and traffic, people will come after you requesting to post advertisements.
You need to set an advertising plan and put in your blog, so that the needy ones can contact you with their proposed plans.
You can also offer sponsored blogp osts to endorse other brands. It’s better to sell ads to brands that fit your niche (so that your readers also will find it interesting).
The more traffic you have, the more you can charge for your ads.
Selling your blog
By writing each blog post, you are building your blog assets. More blog posts can bring more traffic to your blog which can bring more revenue. A blog is an asset, and lots of potential buyers out there are interested in buying blogs with great quality content.
Did you know that Ugo was sold for $100 million and Techcrunch was sold for $30 million?
You can connect with these potential buyers through portals like flippa and empireflippers.
Valuation of your blog will be based on:
- Traffic to your blog
- Total number of blog posts in your blog
- Last three months of revenue
- Backlinks to your blog
Conclusion
Which one should you pick out of these different ways to make money from your blog?
There is nothing to stop you doing all of them.
The more you can diversify how you make money online, the better chances you have to earn more.
You have to analyse which method fits you the best and should develop your blog based on it.
For instance, if your blog is about product reviews, affiliate marketing will be the best method for you. Likewise, if your blog is about content writing, it’s better to focus on your content writing services (on behalf of your readers).
Your niche, as well as your expertise, are the key factors in making money from your blog.
This post was first contributed by Linjo Joson, but has since been updated by Naomi Willis.
Author bio
Linjo Joson helps people to generate passive income by providing make money online tips through his blog. With more than 10 years of experience in Blogging/WordPress development, he has developed a number of WordPress themes and has helped many clients in developing their blogging/online business.
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Jane Taylor says
Interesting article, thanks. You don’t often get to know about some of the ‘real figures’ that are being earned by successful bloggers.
Ricky Willis says
Some people do try to keep things behind closed doors but I think it’s much better to be open and honest about it all. I think it proves to others who are tempted to start blogging that there is real potential for them, especially when you can show the different income streams you could make.
leval Ainah says
Awesome article as it gets me thinking about the various ways to monetize my site. Thank you so much for your excellent and relevant article
Rebecca says
I have tried many things to made money from my blog. But I am finding to hard to get people to come and see my blog.
Ricky Willis says
Hi Rebecca
There are many ways to find readers and some of them will take some work. As a quick summary:
One of the first ways I got readers was to share my content was with friends and family. They read my words and shared links. As they share, their friends also started to read what I was doing and it starts to snowball.
I’m sure you’re already created social media accounts for your blog? Make sure you have updated the profiles to say who you are, add a good photo, start following like-minded people and engaging in conversation. This will start to get you a following and you can share your content with people. Make sure you have social share buttons and links on your blog posts so readers can share directly from your site.
Try commenting on other blogs in your niche. Readers and the blog author will see your comment and will click through to your site.
Be active on forums in your own niche. Don’t necessarily over share you own content but share your own ideas. This will add value to the conversation and won’t come across as spammy.
Also, you could try your hand at guest posting. Approach other blogs and sites and pitch a post to them. If they like the idea, write the content and you will get in front of their readers with a link back to you.
Collect email addresses from your readers and start sending a newsletter. Each time you send a newsletter out, it will make people click and come through to your site.
Then, there is Search Engine Optimisation. You want to make sure that you hit the first page in a search engine, so when someone Googles “how to … [something in your niche]” it will get you organic traffic. They are more likely to click on any of your adverts or click through your affiliate links.
I’m sorry it’s a little brief but I hope some of this will help.
Ricky