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Ricky Willis author profile

Ricky Willis

Skint Dad Ricky Willis

Ricky Willis founded the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

What started as a way to share his family’s debt issues, and as a way to be held accountable while paying off £42,000 of consumer debt, quickly became a hit money blog.

Since Ricky launched the site it has attracted over 15 million page views.

Ricky has a passion for finding ways to boost income and has gained experience in website development.

He has appeared on BBC TV, This Morning, Good Morning Britain, as well as in newspapers discussing money issues families face today.

Meet the rest of the team.

How an online mortgage broker business works

by Ricky Willis · updated 26 April 2018

The online application of mortgages is a relatively new concept, although just recently, it has started to take the finance industry by storm. Getting a … [Read more...]

10 ways to save money when buying a smartphone

by Ricky Willis · updated 3 August 2021

The smartphone market in the UK is a growing but constantly changing entity, and one that produced some interesting figures in 2016.

The smartphone market in the UK is a growing but constantly changing entity, and one that produced some interesting figures in 2016. For example, the three … [Read more...]

6 steps to a stress-free mortgage application

by Ricky Willis · updated 16 May 2020

If you're planning to buy a home but are a little unsure about the mortgage application, Sara Williams from Debt Camel has provided a guide with everything you need to know.

If you're planning to buy a home but are a little unsure about the mortgage application, Sara Williams from Debt Camel has provided a guide with everything you … [Read more...]

The Beginners Guide to Mortgages and Buying a Home

by Ricky Willis · updated 9 September 2021

If you're thinking about getting a mortgage but have no idea where to start, Sara who writes the amazing site Debt Camel has provided a guide with everything you need to know.

If you're thinking about getting a mortgage but have no idea where to start, Sara Williams from Debt Camel has provided a guide with everything you need to … [Read more...]

How should I save now I’m debt free?

by Ricky Willis · updated 28 November 2020

When Ricky asked me for some advice on what to do with his new found savings (well done on clearing those debts!), I got more excited than a man in his mid-30s should about bank accounts.

This is a guest post from Andy Webb who blogs at Be Clever With Your Cash and runs the UK Money Bloggers community. When Ricky asked me for some advice on … [Read more...]

How Your Website Can Earn You Money

by Ricky Willis · updated 29 January 2020

Every year, more and more business is carried out online. How can you join the digital revolution and get your website earning money for you?

Every year, more and more business is carried out online. How can you join the digital revolution and get your website earning money for you? How many times … [Read more...]

8 pieces of advice you should NOT give to people in debt

by Ricky Willis · updated 29 June 2024

It is easy to share your own thoughts and ideas to help out people in debt. Unfortunately, some tips just aren't useful and can do more damage than good.

It is easy to share your thoughts and ideas to help people in debt. Unfortunately, some tips aren't useful and can do more harm than good. Whether you got … [Read more...]

Where to Find Simple (and Free) Debt Advice

by Ricky Willis · updated 23 November 2020

If you are facing financial problems you need to reach out and get debt advice. Do NOT pay for debt advice as you can access this for free.

If you are facing financial problems you need to reach out and get debt advice. Do NOT pay for debt advice as you can access this for free. I've made it … [Read more...]

Use by vs best before – what do they mean?

by Ricky Willis · updated 1 June 2024

icon of a tin with a "6 month" lebel on the front, with a large red question mark over it

Best before and use by dates can be confusing, which leads to massive amounts of food waste in the UK. But what do they both mean? Food waste is such a … [Read more...]

Spend, Invest or Save: What To Do With Your “Free” Council Tax Money

by Ricky Willis · updated 5 June 2020

Pay council tax over 10 months? There are two months a year when you've got extra money spare. But what do you do with that money? Save, invest or spend?

Pay council tax over 10 months? There are two months a year when you've got extra money spare. But what do you do with that money? Save, invest or … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
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  • Subscribe