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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

Food waste warriors: Asda teams up with Olio and FareShare to feed communities

by Ricky Willis · updated 4 June 2024

Asda has announced an exciting new partnership with the food-sharing app Olio, with a huge change in how the supermarket handles food donations from the back of … [Read more...]

10 cheaper alternatives to payday loans

by Ricky Willis · updated 22 May 2024

icon of a high internet loan

Instead of panic borrowing and turning to payday loans, there are many alternatives you can use that won't see you stung by significantly high … [Read more...]

Scan your shopping and earn with NielsenIQ Homescan Panel

by Ricky Willis · updated 1 July 2024

neilseniq homescan reward app

Join the NielsenIQ Homescan shopping panel. You earn points for scanning your shopping each week and get free gift cards. We signed up for the NielsenIQ … [Read more...]

Tastecard – save over £1,000 a year with 2 for 1 dining, 50% off days out, cheap cinema and more

by Ricky Willis · updated 14 May 2024

cartoon showing tastecard benefits

Eat cheap, get discounted cinema tickets, 25% off coffee and 50% off days out with Taste card. Use their cheap offer, which can pay for itself after one … [Read more...]

Meerkat Movies: 2 for 1 cinema tickets for £1 for a year

by Ricky Willis · updated 24 May 2024

Meerkat Meals and Movies deal

Get cheap meals at restaurants and 2 for 1 cinema tickets! Use this hack to get Meerkat Meals and Meerkat Movies for £1 for a whole year!  Yes, it's clear … [Read more...]

Win big with Cadbury: support your local shop and earn cash prizes

by Ricky Willis · updated 13 May 2024

cartoon of a bag of money and a cadbury chocolate bar on a dark purple background

Enjoying chocolate could be more rewarding than ever this year! Cadbury's competition, The Big Win-Win, is back. It offers chocolate lovers the chance to … [Read more...]

Mobile and printable coupons UK – where to find supermarket vouchers to get money off

by Ricky Willis · updated 13 May 2024

cartoon of supermarket 50% off vouchers

Supermarket vouchers and printable coupons can and will knock money off your shop and get you free food. Here's where to find them in the UK. Reducing the … [Read more...]

Not a scam: the Met Police text you don’t want to ignore

by Ricky Willis · updated 16 December 2025

sad girl texting at window

The Met Police are sending text messages to thousands of people who may have been a victim of fraud as part of a fraud operation. We always say to ignore … [Read more...]

Free ice cream at Ben and Jerry’s Free Cone Day

by Ricky Willis · updated 8 April 2024

Free Cone Day 12 April 2016

Ben and Jerry's Free Cone Day is an annual celebration of ice cream! You can get endless supplies of Ben and Jerry's ice cream for just standing in a queue. … [Read more...]

Where can I sell my stuff online for free

by Ricky Willis · updated 1 October 2024

cartoon of a cardboard box with a sale sign next to it

The average household in the UK has £400 worth of unused stuff. Selling your unwanted items and decluttering at the same time can easily earn you … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

Read more about us.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe