Ricky Willis author profile

Ricky Willis

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

Five Odeon cinema tickets for just £20 from Groupon

by Ricky Willis · updated 15 March 2023

The latest Groupon cinema deal gets you five Odeon cinema tickets for £20. Valid at cinemas nationwide, this limited-time deal will end soon, so grab them … [Read more...]

Cheapest way to get Sky Sports without a subscription

by Ricky Willis · updated 2 March 2023

Cheapest way to get Sky Sports: watch free Sky Sports with these latest deals, offers and promos - with no expensive subscription. When it comes to … [Read more...]

Found vintage Pokémon Cards in your loft? Here’s what to do next…

by Ricky Willis · updated 30 January 2024

In this article, Clive from cardcollector.co.uk shares his expert advice on how to profit from finding your old childhood Pokémon cards. Over the last few … [Read more...]

Free pancake mix or ingredients via Snap & Save

by Ricky Willis · updated 20 February 2023

FREE pancakes for Shrove Tuesday! You can claim up to £2 of free pancake mix or ingredients using TopCashback Snap & Save app for Pancake Day for free after … [Read more...]

10 best investment apps for beginners in the UK

by Ricky Willis · updated 5 April 2023

For many, the world of investing or having an investment portfolio is one that many have avoided. Why? Well, an investment beyond simply owning your own … [Read more...]

Countdown to Christmas advent competitions 2022

by Ricky Willis · updated 26 November 2021

In the run-up to Christmas, we're giving away 24 prizes over 24 days worth over £2,000 in the 2022 Countdown to Christmas Advent Competitions. Here are all … [Read more...]

How to get a FREE letter from Santa 2022

by Ricky Willis · updated 3 November 2022

Get a free letter from Father Christmas (Santa) sent to your home this year to start the festive season off with a bit of sparkle and magic. Although I'm … [Read more...]

How does We Buy Any Car make money?

by Ricky Willis · updated 12 October 2022

We Buy Any Car offers a quick, simple, and guaranteed sale of your vehicle. You do not have to navigate the realm of private car sales, nor do you need to … [Read more...]

How to start a dog walking business

by Ricky Willis · updated 1 December 2025

With more and more people starting to invest in their furry friends, there is an ever-increasing need for dog walkers and pet sitters in the UK. For someone … [Read more...]

Tesco Delivery Saver guide and promotions

by Ricky Willis · updated 9 January 2024

Tesco Delivery Saver is a subscription-based delivery service which enables you to reduce the cost of your supermarket delivery and make big savings over … [Read more...]