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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

Time Versus Money: What Do You Need More?

by Ricky Willis · updated 22 April 2019

More and more people are spending out money to save their time and the shift between what is more valuable - time or money - seems to be changing fast.

More and more people are spending out money to save their time and the shift between what is more valuable - time or money - seems to be changing … [Read more...]

5 Reasons Why People Get Into Debt

by Ricky Willis · updated 9 December 2020

Getting into debt is unfortunately very easy and is something that can spiral out of control but there isn't just one reason why debt can strike.

Getting into debt is unfortunately very easy and something that can spiral out of control but there isn't just one reason why debt can strike. Getting … [Read more...]

#WheresYourHeadAt When Dealing With Personal Finances?

by Ricky Willis · updated 9 December 2020

The Institute of Inertia which will see me working alongside other experts to try and get a better understanding of why people bury their heads in the sand

I’ve recently been asked to join The Institute of Inertia which will see me working alongside academics and experts to try and get a better understanding of why … [Read more...]

Switch Supplier, Save Money and Be Warm

by Ricky Willis · updated 12 April 2019

With the high costs of energy bills, many people are making the tough choice over whether to spend more money and be warm or don't spend and be cold. There is a third choice! Switch, save and be warm instead.

With the high costs of energy bills, many people are making the tough choice over whether to spend more money and be warm or don't spend and be cold. There … [Read more...]

Muscle Food Review: Top Quality Meat At Low Prices

by Ricky Willis · updated 14 May 2019

Muscle Food is not just for fitness fanatics. If you are looking for quality, good value meat then Muscle Food should be on your list of places to shop!

Buying any type of meat is normally quite expensive. That's why we were pleasantly surprised with our Muscle Food review and how they manage to offer top … [Read more...]

Make Money with….Your Old Loo Roll!

by Ricky Willis · updated 10 April 2019

Now you need to be a little patient on this one and hear me out. I am being serious when I say that you can make money with the little cardboard tube from the middle of your toilet roll.

Now you need to be a little patient on this one and hear me out. I am being serious when I say that you can make money with the little cardboard tube from the … [Read more...]

7 Reasons Why I’m Not Into Extreme Couponing

by Ricky Willis · updated 12 April 2019

I do use coupons to help with the cost of my supermarket shop but I'm not an extreme couponer and don't think couponing is a reliable way to save money.

I do use coupons to help with the cost of my supermarket shop but I'm not an extreme couponer and don't think couponing is a reliable way to save … [Read more...]

Successful comping at Christmas

by Ricky Willis · updated 27 November 2019

Today's post is written by professional comper Di Coke. Di is not only a hugely successful competition enterer but she also shares her tips, tricks and secrets on how you can win over on her awesome site, Super Lucky.

Today's post is written by professional comper Di Coke. Di is not only a hugely successful competition enterer but she also shares her tips, tricks and secrets … [Read more...]

Rent Your Home? Save Money With These 3 Tips!

by Ricky Willis · updated 6 November 2018

Renting isn't cheap! Although renting a property can be expensive, there are some money saving tips that will keep a few more pounds in your pocket.

The following post is written by Graham Clark from the personal finance website Moneystepper. They have recently released a list of 111 ways to save money on … [Read more...]

Slow Cooker Turkey Chilli Recipe

by Ricky Willis · updated 20 April 2019

We decided to try a slow cooker turkey chilli (instead of using beef) and it was delicious, full of flavour but isn't too hot to scare off the kids. After … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe