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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

Negative Inflation: What Does it Mean?

by Ricky Willis · updated 22 April 2019

Inflation Has Fallen But What Does it Mean

For the first time in 50 years inflation in the UK has dropped to a negative level. But, is this a good thing or a bad thing, and what does this actually mean … [Read more...]

5 Questions to Ask Yourself Before Buying ANYTHING

by Ricky Willis · updated 15 March 2022

Before making any purchase, I have a think about it and question why. This has saved me from overspending, buying worthless stuff and has saved me money.

Before making any purchase, I have a think about it and question why. This has saved me from overspending, buying worthless stuff and has saved me … [Read more...]

Grab 3 Odeon Cinema Tickets for £12 – limited time offer

by Ricky Willis · updated 12 April 2019

Grab 3 Odeon Cinema Tickets for £12 - limited time offer

The latest Groupon cinema deal gets you 3 Odeon cinema tickets for £12. Valid at cinemas nationwide, this limited time deal will end soon so grab them … [Read more...]

4 Ways to Stop Overpaying For Your Mobile Phone

by Ricky Willis · updated 21 October 2021

Your mobile phone can be pretty expensive unless you make sure you are getting the best deal and check that you are not overspending on your current bill.

Your mobile phone can be pretty expensive unless you make sure you are getting the best deal and check that you are not overspending on your current … [Read more...]

Save up to 40% on selected garden furniture with Tesco Direct

by Ricky Willis · updated 22 May 2018

Save up to 40 percent on selected garden furniture with Tesco Direct

UPDATE From 9 July 2018, Tesco Direct is shutting. This will not affect Tesco.com or Tesco stores.   With the weather forecast telling us to … [Read more...]

7 Simple Ways to Spring Clean Your Finances

by Ricky Willis · updated 15 March 2022

7 simple ways to spring clean your finances

You can spring clean your finances at any point but, with the new financial year upon us, now is a better time than ever to get those finances in … [Read more...]

Cheap Odeon cinema tickets: the ULTIMATE guide

by Ricky Willis · updated 21 October 2021

Finding cheap Odeon cinema tickets isn't easy, unless you know where to look. From special offers, deals and promotions, I've found cinema tickets for less.

Finding cheap Odeon cinema tickets isn't easy unless you know where to look. From special offers, deals and Odeon promo codes and Limitless membership, I've … [Read more...]

Child Trust Fund changes – transfer to a Junior ISA?

by Ricky Willis · updated 5 June 2020

Child Trust Fund Changes – Should You Transfer to a Junior ISA

The new tax year sees changes in how savings work for children. The Child Trust Fund can now be transferred to a Junior ISA with more choices and potentially … [Read more...]

How I Intend to Kick Debt’s Butt

by Ricky Willis · updated 3 December 2020

How I Intend to Kick Debt’s Butt

For the last 18 months, I have been trying my hardest to improve our financial situation. At times we've made some real progress and managed to pay off large … [Read more...]

15 Simple Lessons Learnt From Being in Debt

by Ricky Willis · updated 21 May 2021

15 Simple Lessons Learnt From Being in Debt

For the last 15 years of my life, I have been in debt. It's not always been for such a huge amount, though. At first, it was small and manageable, but then … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

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  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe