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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

Cheapest Christmas dinner 2023

by Naomi Willis · updated 4 October 2023

roasted turkey on a plate with holly (carton)

Supermarkets are battling to bring us the cheapest way to eat this Christmas. We look at where you can get the cheapest Christmas dinner with all the … [Read more...]

Simple steps to set up a shop and sell on Etsy UK

by Naomi Willis · updated 4 October 2023

graphic crafting tools with the words: how to sell on etsy

Do you have a creative streak? Are you a master when it comes to design? Whether you're a ceramicist or create beautiful wedding invitations, selling on Etsy UK … [Read more...]

Can’t afford Christmas? Here’s what to do…

by Naomi Willis · updated 29 November 2022

Father Christmas

It’s getting colder, it’s getting darker, and the shops are full of Christmas decorations and general tat that no one really wants but seem to end up in a … [Read more...]

How to increase your disposable income

by Naomi Willis · updated 29 June 2024

piggy bank graphic

Cost of living up. Inflation up. Bills up. But how can you get your disposable income up so you can have some money spare each month? With the cost of … [Read more...]

Why Black Friday is bad – tips to avoid the “deals”

by Naomi Willis · updated 24 November 2022

black friday sale graphic

Black Friday - the "sale" of the season! But, filled with bad deals and scams, it's easier to avoid it with these tips. Why Black Friday is bad Black … [Read more...]

Freeview vs Freesat – which is better?

by Naomi Willis · updated 24 November 2022

freeview vs freesat logos within a TV screen

If you are looking at saving money and cutting back on subscription TV options, a free-to-air service like Freeview or Freesat could be right for … [Read more...]

NEW: People “prescribed” heating if they can’t afford bills

by Naomi Willis · updated 23 November 2022

warm house graphic

Under a new pilot scheme known as the Warm Home Prescription, patients are given credit for their energy bills to keep warm. Around 10,000 people die each … [Read more...]

Is Research Tribe legit? Can you really make money?

by Naomi Willis · updated 16 March 2023

research tribe home page

There are rumours that you can make £70 a day with Research Tribe! I'm not sure where they started, but the idea of some easy and quick cash from the comfort … [Read more...]

How much are your VHS tapes worth? (And where to sell them)

by Naomi Willis · updated 22 November 2022

VHS tape cartoon

Learn how to make money from selling your own VHS video tapes. Find out how much your video tapes could be worth and where to sell them. It's time to dust … [Read more...]

Why private hire drivers need the right insurance

by Naomi Willis · updated 10 December 2022

cartoon car with driver and passenger

The global insurance market is huge and continuing to grow. In 2021, the UK insurance industry was worth around £18.4 billion. GlobalData predicts the market … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe