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Naomi Willis author profile

Naomi Willis

Naomi Willis from Skint Dad

Naomi Willis is the co-founder of Skint Dad, a UK website helping families make their money go further.

After experiencing serious debt herself, Naomi understands the pressure that comes with living on very little. She became debt free by learning from past mistakes and sticking to simple, realistic money habits.

Naomi joined Skint Dad part time when it launched in 2013 and moved full time in 2017, supporting both the editorial side and the wider community. She focuses on saving money on food, supermarket shopping, and finding deals that actually work in real life.

Naomi is a Meta Certified Community Manager and has completed Reuters’ Introduction to Digital Journalism.

Meet the rest of the Skint Dad team.

7 common online scams and how to avoid them

by Naomi Willis · updated 16 December 2025

shocked woman looking at phone

Up to March 2022, 61% of all fraud in the UK started online, with some estimates suggesting that up to £4 billion was lost to fraud across the country last … [Read more...]

What is the minimum credit score to get a mortgage in the UK?

by Naomi Willis · updated 3 February 2023

Cartoon of a person shrugging with a house on one side of their shoulder and a credit score chart on the other

Buying a house is a big dream and a large accomplishment for many people in the UK, but this dream will only come true if you are a responsible borrower or are … [Read more...]

Everything you need to know about Healthy Start Vouchers

by Naomi Willis · updated 17 January 2023

NHS healthy start card

If you'd like to be able to buy healthy food for your family but are struggling financially, there's help available in the form of Healthy Start … [Read more...]

Best family activity holidays in the UK

by Naomi Willis · updated 30 January 2024

cartoon adventure map

Spending time on a family adventure holiday in the UK with your family can be fun, healthy, and provide you with ways to reconnect. A holiday can be a … [Read more...]

Terracotta candle pot heater – does it work?

by Naomi Willis · updated 26 January 2023

terracotta heater

Energy prices are so expensive, and to keep costs down, people are sharing new "hacks" as a cheaper way to heat homes. But does the terracotta pot heater work, … [Read more...]

Discounts for teachers and support staff – best offers

by Naomi Willis · updated 8 August 2024

cartoon of a pile of books with an apple top

Teacher discount schemes can make a huge difference in the lives of education staff. But knowing where to look to find these discounts and deals can be a … [Read more...]

Cheapest Christmas dinner 2023

by Naomi Willis · updated 4 October 2023

roasted turkey on a plate with holly (carton)

Supermarkets are battling to bring us the cheapest way to eat this Christmas. We look at where you can get the cheapest Christmas dinner with all the … [Read more...]

Simple steps to set up a shop and sell on Etsy UK

by Naomi Willis · updated 4 October 2023

graphic crafting tools with the words: how to sell on etsy

Do you have a creative streak? Are you a master when it comes to design? Whether you're a ceramicist or create beautiful wedding invitations, selling on Etsy UK … [Read more...]

How to increase your disposable income

by Naomi Willis · updated 29 June 2024

piggy bank graphic

Cost of living up. Inflation up. Bills up. But how can you get your disposable income up so you can have some money spare each month? With the cost of … [Read more...]

Why Black Friday is bad – tips to avoid the “deals”

by Naomi Willis · updated 24 November 2022

black friday sale graphic

Black Friday - the "sale" of the season! But, filled with bad deals and scams, it's easier to avoid it with these tips. Why Black Friday is bad Black … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe