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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

Tesco selling food in reusable packaging – will Loop cost more?

by Naomi Willis · updated 13 September 2021

tesco loop products in basket

Instead of buying products in normal packaging, Tesco is selling a range of food, drink, household and beauty products in reusable, returnable and durable … [Read more...]

Would you wear Lidl by Lidl? New clothing range in store soon!

by Naomi Willis · updated 10 September 2021

lidl by lidl banner

There seems to be an ongoing argument about which store is better: Aldi or Lidl? But, can you wear your favourite supermarket's merch? And do you even want … [Read more...]

How to get £2,000 a year in tax-free childcare

by Naomi Willis · updated 14 May 2024

young girl holding basket of number magnets

Parents spend an average of £13,000 a year on childcare costs for a kid under two! And childcare expenses don't stop when kids go to school if you need … [Read more...]

Become a Boots product tester and get free products

by Naomi Willis · updated 8 September 2021

Boots product testing

Spend too much on toiletries? What if you could save a load of money and get them for free?! Why not become a product tester and you can get to try out … [Read more...]

Get money off your phone bill every month with Airtime Rewards

by Naomi Willis · updated 14 September 2021

air time rewards app

Using the Airtime Rewards app, I've been able to reduce my phone bill by shopping as normal in places like Boots, Wilko, Argos, Cafe Nero and more. I love … [Read more...]

Pick My Postcode lottery review. Is it legit?

by Naomi Willis · updated 11 October 2021

pick my postcode

Your postcode is your ticket. Check Pick My Postcode every day for your chance to win free cash in their prize draws - no catch! Sign up to Pick My Postcode … [Read more...]

How to make shampoo bars with stuff you’ve likely already got

by Naomi Willis · updated 15 January 2024

homemade shampoo bar

If you're looking for a way to be more eco-conscious, why not have a go at making your own shampoo bars. There are claims that eco-friendly shampoo bars can … [Read more...]

Tesco pizza meal deal just £10 (it looks just like Dominos)

by Naomi Willis · updated 6 October 2021

Tesco pizza meal deal

The Tesco pizza meal deal is just £10 for a huge bundle of food, saving £7.50, and looks very similar to a Domino's take out! Perfect for a fakeaway … [Read more...]

New cheap Russian Mere supermarket to rival Aldi and Lidl

by Naomi Willis · updated 4 March 2022

mere Russian supermarket

Update: 4 March 2022 Mere supermarket has taken the decision to close their Preston store. Staff have been given two weeks' notice that the store is … [Read more...]

You can now shop at Poundland online – but not all postcodes

by Naomi Willis · updated 18 August 2021

poundland online shop

Poundland has launched an online shop allowing for home delivery on some of the most popular items from their stores. Poundland started as a £1 store in … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe