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Naomi Willis author profile

Naomi Willis

Naomi Willis from Skint Dad

Naomi Willis is the co-founder of Skint Dad, a UK website helping families make their money go further.

After experiencing serious debt herself, Naomi understands the pressure that comes with living on very little. She became debt free by learning from past mistakes and sticking to simple, realistic money habits.

Naomi joined Skint Dad part time when it launched in 2013 and moved full time in 2017, supporting both the editorial side and the wider community. She focuses on saving money on food, supermarket shopping, and finding deals that actually work in real life.

Naomi is a Meta Certified Community Manager and has completed Reuters’ Introduction to Digital Journalism.

Meet the rest of the Skint Dad team.

Caravan holiday checklist: essentials to pack for your holiday

by Naomi Willis · updated 21 March 2023

smiling girl with sunglasses on a green background

Going on holiday? Yay! But what do you need to bring?! Take a look at our caravan holiday checklist to help you know what essentials to pack. You can't … [Read more...]

5 tips and tricks to get a council house quicker

by Naomi Willis · updated 10 January 2024

family eating after a house move

We've put together some time-saving tips to help you get a council house quicker, so you have less waiting time. There are different priorities when looking … [Read more...]

Boots Advantage Card – use your card before June or lose points

by Naomi Willis · updated 22 September 2023

customer looking at Boots Price Advantage display in store

Boots has announced changes to how its Advantage Cards work, which could mean you lose your saved points. Boots recently announced changes to their … [Read more...]

5 step process for making a car budget that works for you

by Naomi Willis · updated 22 June 2022

woman holding car keys while sat in the driver's seat of a car

It's no secret that buying and owning a car can be expensive. But with a bit of planning and some savvy spending, you can keep your car budget under control. … [Read more...]

5 money saving tips for dog owners contending with rising cost of living

by Naomi Willis · updated 21 June 2022

black and white dog

The rise in the cost of living is expected to have a serious impact on the spending on everyday essentials. The cost of pet supplies and services is not … [Read more...]

Our real life tips and tricks for budgeting that have helped us be good with money

by Naomi Willis · updated 5 May 2022

cartoon hand placing coin in a jar

Ad feature written in collaboration with Chase UK - (Account holders must be 18+ and a UK resident) What is budgeting? Budgeting is a way for you to see … [Read more...]

Primark launches new website with stock checker

by Naomi Willis · updated 8 April 2022

Primark store

Primark has launched a new website that allows shoppers to check stock levels at your local store. Primark has launched a new website in April 2022, … [Read more...]

How to save money on your mobile phone

by Naomi Willis · updated 14 October 2022

save money on mobile phone

With the cost of everything rising, saving money on every single thing in your budget is a must. And one issue you get with phones is their cost goes up in … [Read more...]

Win up to £2,500 with Iceland Scratch & Win – prize with every shop

by Naomi Willis · updated 29 March 2022

iceland scratch win header

Every shopper is a winner with Iceland's Scratch and Win! You can win a holiday, vouchers and a cash price of up to £2,500! There are over 300,000 prices … [Read more...]

New 1 hour personal shopping service from Asda

by Naomi Willis · updated 25 March 2022

asda personal shopper service

Hate random substitutions with online shopping? Try this new personal shopping experience from Asda. Does online shopping put you off because you don't … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe