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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

Free pizza making kits from Morrisons over half term

by Naomi Willis · updated 9 February 2021

morrisons pizza kits

This February half term, Morrisons is giving away 60,000 pizza making kits to families across the UK. As free school meal vouchers will not be offered this … [Read more...]

Save now, spend later – 11 money saving tips

by Naomi Willis · updated 3 August 2021

2021 calendar

Want to save money? Here are tried and tested top tips to save money easily over the next 12 months. Written in collaboration with Plusnet Why bother … [Read more...]

Plum review – savings app – how to easily save and begin investing

by Naomi Willis · updated 22 June 2022

plum app

Do you struggle to save money? You are not alone. According to data from the Money Advice Service, some 11.5 million people have less than £100 saved, but … [Read more...]

Earn a £15 bonus with an Asda School Shop Savings Card

by Naomi Willis · updated 20 May 2021

asda school uniform

Earn up to £15 as a free bonus to spend online or in store when you spread the costs and save with the Asda School Shop Savings Card. Whether you need to … [Read more...]

The most commonly asked questions about credit cards answered

by Naomi Willis · updated 3 February 2021

Questions about credit cards

Got a question about credit cards? We've answered the most commonly asked questions you may have about credit cards in one place. If you cannot find the … [Read more...]

Win cash prizes playing Tetris Primetime app for free each evening

by Naomi Willis · updated 29 January 2021

tetris primetime

You can win a prize pot share of $1,000 every day playing the free Tetris app. Play the game for 5 - 10 minutes each evening for your chance to scoop a cash … [Read more...]

3 tactics to save money if you own a car

by Naomi Willis · updated 26 April 2021

woman smiling in car

Owning a car comes with added responsibility. There will be many times, you will find yourself in a position where your car is throwing a tantrum. One of … [Read more...]

Best birthday freebies to celebrate in style (and for free) in 2024

by Naomi Willis · updated 23 April 2024

birthday freebies

Celebrate with the best birthday freebies, from food to gifts to meals and drinks. Enjoy free birthday stuff all year round. You don’t need gifts when you … [Read more...]

M&S increase £15 free school meal voucher to £20

by Naomi Willis · updated 22 January 2021

MS free school meal vouchers

Each week during the lockdown, M&S is funding an additional £5 towards the £15 free school meal vouchers (£20 total), so kids can have breakfast and … [Read more...]

6 week budget meal plan (+ shopping list) for £15 a week

by Naomi Willis · updated 15 January 2021

girl eating packed lunch

If you are receiving Free School Meal Vouchers, this 6-week meal plan and shopping list will help with ideas to keep in the £15 budget. Into the second … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe