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Naomi Willis author profile

Naomi Willis

Naomi Willis from Skint Dad

Naomi Willis is the co-founder of Skint Dad, a UK website helping families make their money go further.

After experiencing serious debt herself, Naomi understands the pressure that comes with living on very little. She became debt free by learning from past mistakes and sticking to simple, realistic money habits.

Naomi joined Skint Dad part time when it launched in 2013 and moved full time in 2017, supporting both the editorial side and the wider community. She focuses on saving money on food, supermarket shopping, and finding deals that actually work in real life.

Naomi is a Meta Certified Community Manager and has completed Reuters’ Introduction to Digital Journalism.

Meet the rest of the Skint Dad team.

New cheap Russian Mere supermarket to rival Aldi and Lidl

by Naomi Willis · updated 4 March 2022

mere Russian supermarket

Update: 4 March 2022 Mere supermarket has taken the decision to close their Preston store. Staff have been given two weeks' notice that the store is … [Read more...]

You can now shop at Poundland online – but not all postcodes

by Naomi Willis · updated 18 August 2021

poundland online shop

Poundland has launched an online shop allowing for home delivery on some of the most popular items from their stores. Poundland started as a £1 store in … [Read more...]

The cheapest car lease deals and how to save money on leasing

by Naomi Willis · updated 16 November 2021

laptop placed on desk with a person holding a phone in front of it

You may be familiar with the increasingly popular option of car leasing, an alternative way to get a brand new car without trying to find the funds to buy a car … [Read more...]

Salary Advance – why you should TOTALLY avoid them

by Naomi Willis · updated 8 November 2022

pay day written on calendar with date circled

Running out of money before the end of the month? Had a sudden emergency and need cash quick? A quick and immediate salary advance may sound like an easy get … [Read more...]

Why and how to start a sinking fund

by Naomi Willis · updated 16 November 2022

If you struggle to save then use the Chip app to automate your savings. Exclusive to Skint Dad readers, secure either £10 or a 3% initial interest rate.

Money here, money there – it can go so quickly! While it can be nice to spend money every now and then, if you don’t budget your incomings and outgoings then … [Read more...]

How to stop spending money you don’t have

by Naomi Willis · updated 1 January 2026

Spending money can be so easy but if you can't afford to spend money but keep doing it, what steps can you take to stop spending money that you don't have?

Spending money can be so easy, but if you can't afford to keep doing it, what steps can you take to stop spending money that you don't have? It is so easy … [Read more...]

Smishing is on the rise – have you been caught out by these scams?

by Naomi Willis · updated 2 August 2021

woman holding a mobile phone looking very shocked

Smishing is getting harder to spot - here’s how you can Stop, Challenge and Protect yourself from this sophisticated scam. Ad feature was written as part … [Read more...]

Plastic Free July with SaveMoneyCutCarbon

by Naomi Willis · updated 22 September 2021

plastic free july savemoneycutcarbon

Plastic Free July takes place each year as a way that people from all over the world can look for ways to cut down on single-use plastics. SaveMoneyCutCarbon … [Read more...]

New supermarket face mask rules from next week

by Naomi Willis · updated 16 July 2021

woman wearing a face mask in supermarket

Although no longer a legal requirement from Monday 19th July 2021 - known as freedom day - supermarkets and other stores have new suggested guidelines about … [Read more...]

Getting a first look at new discount Jack’s Supermarket

by Naomi Willis · updated 31 August 2021

jacks supermarket hull

We visited the brand new Jack's supermarket in Hull on opening day to find out what deals the discount supermarket offers. Ad feature written in … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe