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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

How To Get a Free Benefit Mascara This June

by Naomi Willis · updated 1 December 2020

free mascara from Benefit

Gotta love a freebie!! Benefit is currently giving away free samples of mascara if you trade in any of your old mascaras. I happen to have an old, dried out … [Read more...]

Plogging – The New Swedish Craze That’ll Save You Money and Save the World Too

by Naomi Willis · updated 12 June 2018

plogging

Plogging, the latest trend from Sweden, will see you save money, get fit and make your local environment a better place. Ditch that expensive gym … [Read more...]

Free Gin and Tonic This Friday at Young’s Pubs

by Naomi Willis · updated 4 June 2018

free gin and tonic

Love a freebie? Love gin? You'll love this!! Go and grab your free gin and tonic to celebrate World Gin Day this weekend courtesy of Young's pubs and … [Read more...]

VISA Payment Outage Impacting ALL UK Payments

by Naomi Willis · updated 1 June 2018

visa card

UPDATE: This issue has now partly been resolved and payments are starting to go through, but there is a backlog of transactions which means some payments still … [Read more...]

Could This Iceland £35 Food Shop Feed You For a Week?

by Naomi Willis · updated 12 April 2019

Iceland 35 weekly food shop

Could this Iceland £35 food shop feed you for a week? With a big selection of foods, suitable for breakfast, lunch and dinner, it's a good price...but does this … [Read more...]

Get Paid £600 To Watch Quidditch in Florence This Summer (NO JOKE!)

by Naomi Willis · updated 1 June 2018

Harry Potter Hogwarts Express

This isn't something you hear every day! The UK Quidditch team are paying two friends £600 (plus free flights and accommodation) to join them in Florence, … [Read more...]

It’s Not The End of High-Cost Credit, But It’s a Start

by Naomi Willis · updated 9 December 2020

debt tear us apart

Debt! I hate debt - all debt! Bad debt gives you a feeling of being trapped, suffocated and hopeless. For me, my debt started when I was just 18. A … [Read more...]

Skint Mum: Free Sanitary Products For Low Income Women in Scotland

by Naomi Willis · updated 17 September 2018

free sanitary products

When you're skint, and I mean skint-skint, finding food is the number one priority. Getting food onto the table and taking care of the kids. Second in … [Read more...]

Co-op Has Reduced Ben & Jerry’s Cookie Dough Ice Cream to Just £1.75 a Tub!!

by Naomi Willis · updated 30 May 2018

Ben and Jerrys cookie dough ice cream

Spoons at the ready! Be conscious of brain freeze! And forget about the calories for a few minutes! Oh, Co-op, how I love you right now! Bargain Ben … [Read more...]

Read How This Lady Made Her Own Garden Furniture for Less Than £30!

by Naomi Willis · updated 19 May 2021

DIY pallet garden furniture completed

With summer (hopefully) around the corner, shops are packed with offers, deals and "best buys" on all sorts of bits and pieces of the garden. The garden is … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
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  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
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  • Subscribe