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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

Tesco Direct Shutting Down! Here’s What You Need to Know

by Naomi Willis · updated 4 June 2024

Tesco logo

Update, June 2024: Tesco has launched a Marketplace with all the things you'd expect from their old Direct offering.You can collect Clubcard points … [Read more...]

Iceland Now Pay You to Recycle Plastic Bottles with a Reverse Vending Machine

by Naomi Willis · updated 22 May 2018

Recycle Plastic Bottles with a Reverse Vending Machine

Iceland is the first UK supermarket to pay you to recycle plastic bottles by trialling a reverse vending machine in-store. The government announced a few … [Read more...]

Would You Have the Nerve to Flog Your Royal Wedding Gift Bag?

by Naomi Willis · updated 9 March 2019

reselling gifts

So, you've just been to a wedding or a party and have been given a gift bag. How lovely the hosts got you a gift :) So usually this may be a small something … [Read more...]

Co-op Stops Reductions! Is This the End of Yellow Stickers?

by Naomi Willis · updated 22 April 2019

co-op yellow sticker reductions

Whoopsies, end of the line, yellow stickers. Whatever you call them, for many, yellow stickers are a helpful little way to bring the cost of your supermarket … [Read more...]

HOW MUCH??! You Need at Least £260k to Retire

by Naomi Willis · updated 17 May 2018

mountain

My eyes just did that thing they do in the cartoons! They popped opened and stayed there. My chin dropped open and if I was drinking my cup of tea I … [Read more...]

Changes to Tesco Clubcard Vouchers – What You Need to Know

by Naomi Willis · updated 16 May 2018

Tesco Clubcard vouchers

Tesco Clubcard Vouchers changes are coming very soon! The way you spend Tesco Clubcard vouchers on Reward Partners may see you win or lose … [Read more...]

Can you spot the camera on this cash machine?

by Naomi Willis · updated 22 November 2021

hidden camera on atm

It looks just like a normal cash machine. You put your card into the ATM, tap in your pin and cash pops out. But, it's been recording you... Can … [Read more...]

Get the M&S Dine In £10 Meal Deal Even Cheaper!

by Naomi Willis · updated 21 May 2019

The M&S Dine In £10 meal deal is a decent enough offer, but what if you could get it even cheaper? Well....you can when you take advantage of a double discount.

The M&S Dine In £10 meal deal is a decent enough offer, but what if you could get it even cheaper? Well....you can :) You just need to take … [Read more...]

Go Loopy For These GoGroopie Deals

by Naomi Willis · updated 5 May 2018

GoGroopie deals and offers

After a deal? Well then NEVER pay over the odds. Check of these deals on GoGroopie at the moment with huge savings on their recommended prices. Top 5 deals … [Read more...]

Weekly Little Helps for Your Bank Holiday from Tesco Grocery

by Naomi Willis · updated 3 May 2018

umbrella

This is a paid advertorial with Tesco I was excited at the prospect that summer had already started! Well, after three glorious days (I even caught the sun!!) … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
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  • Subscribe