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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

How to become a mystery shopper

by Naomi Willis · updated 21 October 2021

How to Become a Mystery Shopper

If you've got an eye for detail and want to earn some extra money, learning how to become a mystery shopper could (excuse the pun) be right up your … [Read more...]

How buying out of season saves you money

by Naomi Willis · updated 15 March 2022

If you want to save money then stop buying stuff when the retailers tell you to. Instead, wait until it's slightly out of season and nab a great discount!

If you want to save money, then stop buying stuff when the retailers tell you to. Instead, wait until it's slightly out of season and nab a great … [Read more...]

Save on your food bill: be a part-time vegetarian

by Naomi Willis · updated 15 March 2022

If you want to save money on your food bill, an easy way to cut the costs are to remove meat from your diet. But you don't need to become a full time vegetarian to still reduce your spend.

If you want to save money on your food bill, an easy way to cut the costs is to remove meat from your diet. But you don't need to become a full-time vegetarian … [Read more...]

Stop being seduced by supermarket tricks

by Naomi Willis · updated 15 March 2022

A trip to the supermarket may seem like a harmless way to get your food shop but they are seducing us into spending. Don't let them catch you out.

A trip to the supermarket may seem like a harmless way to get your food shop, but they are seducing us into spending. Don't let them catch you out. How … [Read more...]

Four ingredient Cheddar Cheese Puffs recipe

by Naomi Willis · updated 2 March 2023

Cheddar chees puffs

Whether you are after an easy snack, an alternative for the lunch box, a warm treat, or an extra with dinner, this Cheese Puffs recipe may just be for … [Read more...]

MandM Direct Review: Cheap Clothing – Save up to 85%

by Naomi Willis · updated 21 December 2020

MandM Direct review: how much can you spend on an outfit? Plus extra tips to make sure you maximise all possible discounts and pat the absolute best prices!

MandM Direct review: how much can you spend on an outfit? Plus extra tips to make sure you maximise all possible discounts and pay the absolute best … [Read more...]

Don’t bin your carrot tops – other uses and recipes

by Naomi Willis · updated 6 November 2018

Instead of throwing your unused carrot tops in the bin, consider what else you could do with them, from recycling to recipes and put them to good use.

Instead of throwing your unused carrot tops in the bin, consider what else you could do with them, from recycling to recipes and put them to good use. I've … [Read more...]

How to Make Breadcrumbs

by Naomi Willis · updated 22 April 2019

Instead of wasting your bread and throwing it in the bin, use it to make your own breadcrumbs instead and save a bit of cash in the process.

Instead of wasting your bread and throwing it in the bin, use it to make your own breadcrumbs and save a bit of cash in the process. Bread crumbs are … [Read more...]

Grab an Everything 5 Pounds Voucher Code for FREE UK Delivery

by Naomi Willis · updated 20 March 2017

For a limited time only, take advantage with an Everything 5 Pounds voucher code to get FREE UK delivery on all orders!

For a limited time only, take advantage with an Everything 5 Pounds voucher code (grab it from below) to get FREE UK delivery on all orders! I rarely buy … [Read more...]

Easy Recipe: Chocolate Rice Crispy Treats – 4p each

by Naomi Willis · updated 8 November 2018

Easy Recipe: Chocolate Rice Crispy Treats - 4p each

Chocolate Rice Crispy treats are very cheap and easy enough for children to make on their own. This simple, classic recipe can be made in no time at … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe