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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

How to get a HGV licence for free

by Ricky Willis · updated 3 March 2022

Learner HGV driver training

With the current National HGV driver shortage in this country, companies are trying to find ways to encourage new applicants, including through apprenticeships, … [Read more...]

Royal Mail price hike: cost of first class stamps to rise 12% from April

by Ricky Willis · updated 4 March 2022

mail slot on a post box

Royal Mail has announced that the price for first and second class stamps are increasing to ensure they can maintain their service. Inflation, again, is … [Read more...]

How to eat healthily for less than £30 a week

by Ricky Willis · updated 4 March 2022

salmon and qunioa on an orange background

The idea of eating healthily can be a costly and difficult one for the average person, but it doesn't have to be. Healthy living doesn't mean breaking your … [Read more...]

How does Vinted make money even though it’s free to sell?

by Ricky Willis · updated 29 May 2025

Screenshot of the Vinted homepage

Your child's growing faster than your vegetables in the garden, and you're fed up with the baby clothing scattered around your house. Maybe you want to sell … [Read more...]

Win big or small: do you pay tax on a lottery win?

by Ricky Willis · updated 22 February 2022

Brightly coloured lottery balls in a row on a blue background

We've all had dreams of winning big in the lottery. The thought of the numbers perfectly aligning and holding up that large cheque is enough to make anyone rush … [Read more...]

How to buy flooring on a budget

by Ricky Willis · updated 11 October 2021

Flooring on a budget

Looking to buy a premium floor on a budget? It might not be as difficult as you think.  Flooring comes in a huge variety of styles, sizes, and … [Read more...]

Christmas savings card – how to get a 5% bonus

by Ricky Willis · updated 21 October 2021

woman holding Christmas tree lights

If you struggle to save, use supermarket Christmas saving cards to spread the cost - many also pay a bonus at Christmas time. We all know that Christmas … [Read more...]

How to make extra cash

by Ricky Willis · updated 11 October 2021

You might be earning a fat paycheck or running a decent business, but still, it never hurts to have the opportunity to earn more. If your current … [Read more...]

Help with furniture for low income families – where to find grants for furniture and carpets

by Ricky Willis · updated 7 November 2022

family eating a pizza while sat on a rug in front of a sofa

Don't struggle without essential items - find out where you can find grants for carpets and furniture if you cannot afford them. Low income families and … [Read more...]

5 money saving ways for camping in summer or winter

by Ricky Willis · updated 1 September 2021

cup on campfire

A camping trip is an exciting experience, but where do you start without going overboard? To save money when camping, consider other things besides the tent, … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

Read more about us.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe