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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

How Wombling Can Save You Hundreds on Your Supermarket Shop

by Ricky Willis · updated 8 June 2021

Womble around the supermarket trolley

Could those receipts you see lying around help you to save money? As a savvy shopper, you’re probably used to scrutinising your receipts to make sure you … [Read more...]

Retirement Living Today – Aviva Shape my Future #Ad

by Ricky Willis · updated 17 May 2021

etirement-living-today-aviva-shape-my-future

It’s potentially quite a generalised and naive way to look at things, but I can imagine that retirement living is great fun. Having worked for all my life, … [Read more...]

Aviva Shape my Future Tool #Ad

by Ricky Willis · updated 22 October 2016

Although retirement feels a long way off, I’ve looked at the Aviva Shape my Future tool to see how my budget fares when I'm ready to stop work.

Although the idea of retirement feels like such a long way off, it’ll unfortunately be here much quicker than I am ready to let on. When I got my first … [Read more...]

How to Get the Most Out of Facebook Marketplace

by Ricky Willis · updated 13 October 2016

Selling items is an easy ways to make a bit of extra cash and with the introduction of Facebook Marketplace, it’s even easier to make money with your phone.

Selling items you no longer want or need is one of the easy ways to make a bit of extra cash. And with the introduction of Facebook Marketplace, it’s even … [Read more...]

Children’s Birthday Party Etiquette When You’re Skint

by Ricky Willis · updated 11 October 2016

Throwing a birthday party

Before you read too far, please don't think I'm too tight when it comes to a birthday party...! So my youngest daughter has started school and she is loving … [Read more...]

How to Survive a 5 Weekend Month

by Ricky Willis · updated 4 August 2021

Not all months have four weeks and if you plan and budget for four weeks at a time, some months may be harder than others. There are ways to plan around and ideas to help if you're caught short of cash during a 5 weekend month.

Not all months have a set four weeks and if you plan and budget for four weeks at a time, some months may be harder than others. There are ways to plan … [Read more...]

5 Top Tips to Avoid Moving Home Fails

by Ricky Willis · updated 24 September 2016

We've moved home a lot as renters and have really failed a few times. With some planning you can make sure you don't struggle to fit it all in or overspend.

We've moved home a lot as renters and have really failed a few times. With some planning you can make sure you don't get it really wrong when moving … [Read more...]

Slow Cooked Steak and Ale Stew

by Ricky Willis · updated 24 September 2016

Steak and ale stew made in my slow cooker makes me remember back to when my mum cooked for me. This casserole is delicious and gets us together to catch up.

Food is something that draws a family together. It certainly does in our household and I’ve grown up with food at the centre of living. The kitchen was where … [Read more...]

How this dad is making money selling home videos

by Ricky Willis · updated 13 February 2020

How To Make Money Selling Home Videos

Capturing special (and funny) moments of your kids or pets on video may be priceless to you, but you can make money selling these home … [Read more...]

All We Want is a Place to Call Our Own

by Ricky Willis · updated 8 September 2016

Renting means moving a lot

I started to write about renting months ago. It was during another bout of school holidays and we had gone to stay with my sister for a few days. We tried to … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

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    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe