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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

Use This Trick to Get Cheap Amazon Prime Membership for £39 (+ 6 Months Free)

by Ricky Willis · updated 21 October 2021

Use this simple trick to get a year's Amazon Prime membership for just £39, plus get 6 months membership for free!

Use this simple trick to get a year's cheap Amazon Prime membership for just £39, plus get 6 months membership for free! Oh, the life of a student! What … [Read more...]

How to Get FREE* Domino’s Pizza Delivered to Your Door

by Ricky Willis · updated 13 June 2019

Free Dominos with Quidco

Having a take away every now and then can be a bit treat - but they do work out to be expensive! Instead of forking out cash this weekend why not get a FREE … [Read more...]

Pick My Postcode – Meet the Founder, Chris Holbrook

by Ricky Willis · updated 13 May 2019

Free Postcode Lottery

Winning the national UK lottery sounds like a dream, but it costs to enter and you've got little chance of winning. Instead, enter the Pick My Postcode … [Read more...]

What’s Next for the Skint Dad Family?

by Ricky Willis · updated 15 March 2018

The Willis family

Over the last 5 years, our lives have been on a constant roller coaster and I don’t see it letting up anytime soon. But now we've just had some really great … [Read more...]

Marriage Allowance – how much can you save?

by Ricky Willis · updated 7 March 2023

Skint Dad Wedding

Registration for Marriage Allowance is open, which allows married couples and civil partners to cut their tax bills, saving up to £252 per year! Having got … [Read more...]

Best Meal Planner Apps: Helping You to Cook Cheaper and Eat Smarter

by Ricky Willis · updated 21 October 2021

Meal planning doesn't need to be a pain anymore. Use these easy to use meal planning apps to take control of your dinner times and cut costs.

Meal planning doesn't need to be a pain anymore. These easy-to-use meal planner apps can help take control of your mealtime and cut costs in the … [Read more...]

5 Financial Frustrations That Have Me Pulling My Hair Out

by Ricky Willis · updated 9 December 2020

Financial Frustrations That Have Me Pulling My Hair Out

Money, money, money, money! It's what makes the world go round! Without it, we can't eat or have a place to sleep. At least air is free though, … [Read more...]

5 Awesome Money Saving Tips For March

by Ricky Willis · updated 1 March 2018

Money Saving Tips For March

It's spring! With a new season, it's time to spring clean your home - but why not look at your finances as well and check out these awesome money saving tips … [Read more...]

Can I afford to lease a car?

by Ricky Willis · updated 12 March 2019

driving a car

Are you looking to get a new car and are weighing up your different options? While purchasing a car on finance used to be your only real option, as few of us … [Read more...]

What Do You Do If You’ve Been Overpaid?

by Ricky Willis · updated 8 March 2018

You look at your bank balance on payday and see a whole lot more than you were expecting! First, you may rub your eyes, not sure whether to believe it. But what should you actually do if you've been overpaid?

You look at your bank balance on payday and see a whole lot more than you were expecting! First, you may rub your eyes, not sure whether to believe it. But what … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

Read more about us.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Kids Eat Free
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe