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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

From birth to 18: practical financial lessons for your child

by Ricky Willis · updated 29 December 2020

Getting children to learn about money as early as possible is a sure fire way to help them as they become adults. Here are some ideas I've used for my kids.

Teaching your children all important financial lessons as early as possible is a sure fire way to help them as they enter adulthood. When I was younger, … [Read more...]

Free Electricity Every Weekend? Yes Please!

by Ricky Willis · updated 15 March 2022

British Gas has launched an incentive where they give away free electricity on a Saturday and Sunday for smart meter customers.

British Gas has launched a brand new tariff where they give away free electricity over the weekend for smart meter customers. It almost sounds too good to … [Read more...]

Should Friendship Come Before Paying The Bills?

by Ricky Willis · updated 15 March 2022

I’m between a rock and a hard place and I just don’t know what to do? A close friend of mine is in trouble financially and like we were a couple of years ago, … [Read more...]

Tesco Gift Card Father’s Day offer

by Ricky Willis · updated 21 April 2019

To coincide with Father's Day, Tesco Gift Cards is running an offer which enables customers to get 20% off iTunes (£25), Vue (£20), Pizza Express (£20), Pizza … [Read more...]

I’ve Had a Spending Relapse and I Feel Awful!

by Ricky Willis · updated 15 March 2022

For the last few years we've managed to get a real grip on both our finances and debt. That was until this weekend where I had a total relapse.

For the last few years we've managed to get a real grip on both our finances and debt. That was until this weekend where I had a total relapse. On Friday … [Read more...]

Your Credit Report and how you can access it for FREE!

by Ricky Willis · updated 12 May 2016

Is your credit report in good health? Here we look at what a credit report is, how you can improve it, and how you can access it for FREE with Noddle.

Is your credit report in good health or is it in need of a little TLC? Here we look at what a credit report is, how you can improve it, and how you can keep an … [Read more...]

How to deal with debt

by Ricky Willis · updated 15 March 2022

Back in August 2013 we were in a right pickle financially. Not only were we spending more than we had coming in but we had also accrued over £40,000 worth of debt!

Back in August 2013, we were in a right pickle financially. Not only were we spending more than we had coming in, but we had also accrued over £40,000 worth of … [Read more...]

Sainsbury’s Brand Match Now Accepted by Tesco

by Ricky Willis · updated 3 September 2016

Sainsburys

Sainsburys has recently announced that they are scrapping their Brand Match promotion where you get a voucher if your shop was more expensive than Asda. Not all … [Read more...]

The Future of Financial Technology

by Ricky Willis · updated 9 March 2019

The way we use money is changing and technology is leading the way to make things easier, quicker and safer for us to pay for goods and services.

The way we use money is changing and technology is leading the way to make things easier, quicker and safer for us to pay for goods and services. The idea … [Read more...]

Save Time and Cut Your Household Bills with Onedox

by Ricky Willis · updated 6 November 2018

If you struggle to keep a track of your household bills, using a bill monitoring service such as Onedox will go a long way in helping you save both time and money.

If you struggle to keep a track of your household bills, using a bill monitoring service such as Onedox will go a long way in helping you save both time and … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe