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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

Get money off your phone bill every month with Airtime Rewards

by Naomi Willis · updated 14 September 2021

air time rewards app

Using the Airtime Rewards app, I've been able to reduce my phone bill by shopping as normal in places like Boots, Wilko, Argos, Cafe Nero and more. I love … [Read more...]

Pick My Postcode lottery review. Is it legit?

by Naomi Willis · updated 11 October 2021

pick my postcode

Your postcode is your ticket. Check Pick My Postcode every day for your chance to win free cash in their prize draws - no catch! Sign up to Pick My Postcode … [Read more...]

How to make shampoo bars with stuff you’ve likely already got

by Naomi Willis · updated 15 January 2024

homemade shampoo bar

If you're looking for a way to be more eco-conscious, why not have a go at making your own shampoo bars. There are claims that eco-friendly shampoo bars can … [Read more...]

Tesco pizza meal deal just £10 (it looks just like Dominos)

by Naomi Willis · updated 6 October 2021

Tesco pizza meal deal

The Tesco pizza meal deal is just £10 for a huge bundle of food, saving £7.50, and looks very similar to a Domino's take out! Perfect for a fakeaway … [Read more...]

New cheap Russian Mere supermarket to rival Aldi and Lidl

by Naomi Willis · updated 4 March 2022

mere Russian supermarket

Update: 4 March 2022 Mere supermarket has taken the decision to close their Preston store. Staff have been given two weeks' notice that the store is … [Read more...]

You can now shop at Poundland online – but not all postcodes

by Naomi Willis · updated 18 August 2021

poundland online shop

Poundland has launched an online shop allowing for home delivery on some of the most popular items from their stores. Poundland started as a £1 store in … [Read more...]

The cheapest car lease deals and how to save money on leasing

by Naomi Willis · updated 16 November 2021

laptop placed on desk with a person holding a phone in front of it

You may be familiar with the increasingly popular option of car leasing, an alternative way to get a brand new car without trying to find the funds to buy a car … [Read more...]

Salary Advance – why you should TOTALLY avoid them

by Naomi Willis · updated 8 November 2022

pay day written on calendar with date circled

Running out of money before the end of the month? Had a sudden emergency and need cash quick? A quick and immediate salary advance may sound like an easy get … [Read more...]

Why and how to start a sinking fund

by Naomi Willis · updated 16 November 2022

If you struggle to save then use the Chip app to automate your savings. Exclusive to Skint Dad readers, secure either £10 or a 3% initial interest rate.

Money here, money there – it can go so quickly! While it can be nice to spend money every now and then, if you don’t budget your incomings and outgoings then … [Read more...]

How to stop spending money you don’t have

by Naomi Willis · updated 15 March 2022

Spending money can be so easy but if you can't afford to spend money but keep doing it, what steps can you take to stop spending money that you don't have?

Spending money can be so easy but if you can't afford to keep doing it, what steps can you take to stop spending money that you don't have? It is so easy … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe