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Naomi Willis author profile

Naomi Willis

Naomi Willis from Skint Dad

Naomi Willis is the co-founder of Skint Dad, a UK website helping families make their money go further.

After experiencing serious debt herself, Naomi understands the pressure that comes with living on very little. She became debt free by learning from past mistakes and sticking to simple, realistic money habits.

Naomi joined Skint Dad part time when it launched in 2013 and moved full time in 2017, supporting both the editorial side and the wider community. She focuses on saving money on food, supermarket shopping, and finding deals that actually work in real life.

Naomi is a Meta Certified Community Manager and has completed Reuters’ Introduction to Digital Journalism.

Meet the rest of the Skint Dad team.

Running a business from home – top 5 pro tips

by Naomi Willis · updated 24 January 2022

Running a Business from Home

So, you’re thinking of setting up a business from home. But where on earth do you start and what could you potentially miss? I have been working from home … [Read more...]

Iceland discount code gets you £5 off your next £45 spend + more promotions

by Naomi Willis · updated 1 June 2024

Iceland store

Grab this Iceland discount code to get £5 off when you spend £45 online. Plus other discount codes and all the latest Iceland deals. Iceland has a red hot … [Read more...]

Free pizza making kits from Morrisons over half term

by Naomi Willis · updated 9 February 2021

morrisons pizza kits

This February half term, Morrisons is giving away 60,000 pizza making kits to families across the UK. As free school meal vouchers will not be offered this … [Read more...]

Save now, spend later – 11 money saving tips

by Naomi Willis · updated 2 December 2025

2021 calendar

Want to save money? Here are tried and tested top tips to save money easily over the next 12 months. Written in collaboration with Plusnet Why bother … [Read more...]

Plum review – savings app – how to easily save and begin investing

by Naomi Willis · updated 22 June 2022

plum app

Do you struggle to save money? You are not alone. According to data from the Money Advice Service, some 11.5 million people have less than £100 saved, but … [Read more...]

Earn a £15 bonus with an Asda School Shop Savings Card

by Naomi Willis · updated 20 May 2021

asda school uniform

Earn up to £15 as a free bonus to spend online or in store when you spread the costs and save with the Asda School Shop Savings Card. Whether you need to … [Read more...]

The most commonly asked questions about credit cards answered

by Naomi Willis · updated 3 February 2021

Questions about credit cards

Got a question about credit cards? We've answered the most commonly asked questions you may have about credit cards in one place. If you cannot find the … [Read more...]

Win cash prizes playing Tetris Primetime app for free each evening

by Naomi Willis · updated 29 January 2021

tetris primetime

You can win a prize pot share of $1,000 every day playing the free Tetris app. Play the game for 5 - 10 minutes each evening for your chance to scoop a cash … [Read more...]

3 tactics to save money if you own a car

by Naomi Willis · updated 26 April 2021

woman smiling in car

Owning a car comes with added responsibility. There will be many times, you will find yourself in a position where your car is throwing a tantrum. One of … [Read more...]

M&S increase £15 free school meal voucher to £20

by Naomi Willis · updated 22 January 2021

MS free school meal vouchers

Each week during the lockdown, M&S is funding an additional £5 towards the £15 free school meal vouchers (£20 total), so kids can have breakfast and … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe