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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

Huge price cuts at Tesco with Clubcard Prices sale

by Naomi Willis · updated 23 October 2021

tesco clubcard prices shelf

If you don't have a Clubcard yet now is the time to get one! Tesco has brought back its sale on hundreds of items as part of Tesco celebrating its centenary … [Read more...]

B&M Launched a Hot Sauce 24 Day Advent Calendar

by Naomi Willis · updated 11 September 2019

chilli sauce advent calendar

Chilli lovers - you're gonna love this!! B&M has launched a cheap Hot Sauce Advent Calendar for people who prefer not to have chocolate. Priced at … [Read more...]

Pringles Advent Calendar Being Sold in B&M

by Naomi Willis · updated 4 November 2019

pringles advent calendar

Yes, yes, I know we've only just had Halloween, but the earlier I get cracking on Christmas, the easier it is to spread the costs. I usually look to get a … [Read more...]

Sneak Peek at the New Lidl Christmas Food Range inc a Yard-Long Pig in Blanket!

by Naomi Willis · updated 6 September 2019

lidl christmas food menu

It's beginning to feel a lot like Christmas ... Well, there may be a few months left, but Poundland (our local anyway) are stocked up on festive wrapping … [Read more...]

Chicago Town Pizzas Just 28p Each at Iceland

by Naomi Willis · updated 5 September 2019

Iceland Chicago Town pizza deal

With the summer holidays behind us, and the constant nag of a hungry tummy comes to an end. However, with the back to school, the kids are asking for a snack … [Read more...]

Supermarket “Deals” Are Still Misleading Customers

by Naomi Willis · updated 28 August 2019

shopping trolley at the supermarket

Some supermarket "deals" and "special offers" are still misleading customers, and we're not saving as much money as we think. We all know to keep an … [Read more...]

How to Haggle Like a Pro So You Can Save Money EVERY Time

by Naomi Willis · updated 3 August 2021

Want to get the best bargain every time you shop? Use these actionable techniques to help you haggle like a pro and save £100s each year.

Want to get the best bargain every time you shop? Use these actionable techniques to help you haggle like a pro and save £100s each year. As savvy … [Read more...]

Get £17 of Free School Uniform after cashback with Matalan

by Naomi Willis · updated 14 August 2019

back to school offer

Back to school is approaching fast!! Get £17 of school uniform from Matalan for free after cashback with this exclusive Skint Dad reader offer. While … [Read more...]

Dangerous and Expensive Guarantor Loans and Why You Should Absolutely Avoid Them

by Naomi Willis · updated 26 September 2019

sad family

Guarantor loans, like ones from Amigo Loans, are dangerous and should be avoided. But, if you already have one, you may be able to get an interest … [Read more...]

Visa Card £30 Contactless Limit Can Be Hacked

by Naomi Willis · updated 30 July 2019

contactless card payment

Stealing your money without touching your card! Contactless fraud hackers can break the Visa £30 contactless limit and steal your money. Fraud is … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe