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Ricky Willis author profile

Ricky Willis

Skint Dad Ricky Willis

Ricky Willis founded the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

What started as a way to share his family’s debt issues, and as a way to be held accountable while paying off £42,000 of consumer debt, quickly became a hit money blog.

Since Ricky launched the site it has attracted over 15 million page views.

Ricky has a passion for finding ways to boost income and has gained experience in website development.

He has appeared on BBC TV, This Morning, Good Morning Britain, as well as in newspapers discussing money issues families face today.

Meet the rest of the team.

Free Electricity Every Weekend? Yes Please!

by Ricky Willis · updated 15 March 2022

British Gas has launched an incentive where they give away free electricity on a Saturday and Sunday for smart meter customers.

British Gas has launched a brand new tariff where they give away free electricity over the weekend for smart meter customers. It almost sounds too good to … [Read more...]

Should Friendship Come Before Paying The Bills?

by Ricky Willis · updated 15 March 2022

I’m between a rock and a hard place and I just don’t know what to do? A close friend of mine is in trouble financially and like we were a couple of years ago, … [Read more...]

Tesco Gift Card Father’s Day offer

by Ricky Willis · updated 21 April 2019

To coincide with Father's Day, Tesco Gift Cards is running an offer which enables customers to get 20% off iTunes (£25), Vue (£20), Pizza Express (£20), Pizza … [Read more...]

I’ve Had a Spending Relapse and I Feel Awful!

by Ricky Willis · updated 15 March 2022

For the last few years we've managed to get a real grip on both our finances and debt. That was until this weekend where I had a total relapse.

For the last few years we've managed to get a real grip on both our finances and debt. That was until this weekend where I had a total relapse. On Friday … [Read more...]

Your Credit Report and how you can access it for FREE!

by Ricky Willis · updated 12 May 2016

Is your credit report in good health? Here we look at what a credit report is, how you can improve it, and how you can access it for FREE with Noddle.

Is your credit report in good health or is it in need of a little TLC? Here we look at what a credit report is, how you can improve it, and how you can keep an … [Read more...]

How To Deal With Debt

by Ricky Willis · updated 15 March 2022

Back in August 2013 we were in a right pickle financially. Not only were we spending more than we had coming in but we had also accrued over £40,000 worth of debt!

Back in August 2013 we were in a right pickle financially. Not only were we spending more than we had coming in but we had also accrued over £40,000 worth of … [Read more...]

Sainsbury’s Brand Match Now Accepted by Tesco

by Ricky Willis · updated 3 September 2016

Sainsburys

Sainsburys has recently announced that they are scrapping their Brand Match promotion where you get a voucher if your shop was more expensive than Asda. Not all … [Read more...]

The Future of Financial Technology

by Ricky Willis · updated 9 March 2019

The way we use money is changing and technology is leading the way to make things easier, quicker and safer for us to pay for goods and services.

The way we use money is changing and technology is leading the way to make things easier, quicker and safer for us to pay for goods and services. The idea … [Read more...]

Save Time and Cut Your Household Bills with Onedox

by Ricky Willis · updated 6 November 2018

If you struggle to keep a track of your household bills, using a bill monitoring service such as Onedox will go a long way in helping you save both time and money.

If you struggle to keep a track of your household bills, using a bill monitoring service such as Onedox will go a long way in helping you save both time and … [Read more...]

Marginal Gains And How They Can Transform Your Finances

by Ricky Willis · updated 11 April 2019

By concentrating on improving and making 1% marginal gains on your financial situation, you can have much greater success than going for the big wins.

By concentrating on improving and making 1% marginal gains on your financial situation, you can have much greater success than going for the big wins. Making … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe