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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

Speaking from Experience: How to Keep Yourself Out of Debt?

by Ricky Willis · updated 5 June 2020

stay out of debt

Getting out of debt is one thing, but how can you stay out when you get out? As someone who is naturally spontaneous, trying not to spend money can sometimes be … [Read more...]

Bye-Bye Best Before – Tesco Ditch Dates on Fruit and Veg to Stop Food Waste

by Ricky Willis · updated 22 May 2018

Best before dates on potatoes

I'm doing a little dance of celebration. Ok, I may look a bit like a fool, but it's worth getting up and getting excited! Finally, a supermarket is doing … [Read more...]

Saving For retirement might not be so bad

by Ricky Willis · updated 1 March 2021

saving for retirement

Ever got depressed by all the news articles saying you need a pension worth eleventy billion pounds to retire? Or you'll face a choice between eating crusts … [Read more...]

7 things to know when being made redundant

by Ricky Willis · updated 16 October 2020

being made redundant

So, you landed your dream job, got a pay rise, and settled into your new role – then the ‘meeting’… The department is being closed, and you and all your … [Read more...]

Latest Weekly Little Helps Offers from Tesco

by Ricky Willis · updated 11 May 2018

Weekly Little Helps at Tesco

This is a paid advertorial with Tesco If you’re looking to have a gathering or a party with friends and family, then the latest Weekly Little Helps deals from … [Read more...]

Being Accepted for a Mortgage Is Easier Than You Think

by Ricky Willis · updated 3 May 2018

apply for a mortgage with bad debt

We have a five-year plan to get on the housing ladder due to our debt history and lack of business accounts, but our plans may be changing far quicker than we … [Read more...]

Swagbucks review – free cash and gift cards for paid surveys

by Ricky Willis · updated 17 January 2024

An easy way to make money online from home and in your spare time is with Swagbucks UK. There are lots of ways to earn more and you'll start seeing the bucks add up.

An easy way to make money online from home and in your spare time is with Swagbucks. There are lots of ways to earn more, and you'll start seeing the bucks add … [Read more...]

FREE Coca-Cola Zero Sugar with Greggs Rewards App

by Ricky Willis · updated 20 April 2018

Free coca-cola zero sugar

With the weather taking an unexpected turn for the better, take advantage of this awesome offer from Greggs and nab yourself a FREE bottle of Coca-Cola Zero … [Read more...]

Money Saving Interview with Rachel Riley, uSwitch Switching Ambassador

by Ricky Willis · updated 2 October 2019

rachel riley uswitch

We interviewed Rachel Riley, TV presenter and uSwitch Switching Ambassador, to find out what she thinks about money-saving, plus she gives a few tips to help … [Read more...]

What Would You Do With An Extra £290?

by Ricky Willis · updated 2 October 2019

light bulb idea

Having to pay out less money each month is something we all want to achieve, but 60% of you reading this now are spending more than you need to. You can fix it … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

Read more about us.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe