Ricky Willis author profile

Ricky Willis

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

How to get a holiday for free (yes, FREE!)

by Ricky Willis · updated 18 May 2023

Whether it's a break for a few days or a couple of weeks away, taking a holiday is expensive. However, you don't need to pay anything, and there are ways to get … [Read more...]

Wilko half price Pick and Mix (April 2023)

by Ricky Willis · updated 3 April 2023

Wilko Pick and Mix is on sale at half price in their latest offer, meaning you (or your kid) can get a cup full of sweets for just £1. Since Wilko closed and … [Read more...]

Five Odeon cinema tickets for just £20 from Groupon

by Ricky Willis · updated 15 March 2023

The latest Groupon cinema deal gets you five Odeon cinema tickets for £20. Valid at cinemas nationwide, this limited-time deal will end soon, so grab them … [Read more...]

Cheapest way to get Sky Sports without a subscription

by Ricky Willis · updated 2 March 2023

Cheapest way to get Sky Sports: watch free Sky Sports with these latest deals, offers and promos - with no expensive subscription. When it comes to … [Read more...]

Found vintage Pokémon Cards in your loft? Here’s what to do next…

by Ricky Willis · updated 30 January 2024

In this article, Clive from cardcollector.co.uk shares his expert advice on how to profit from finding your old childhood Pokémon cards. Over the last few … [Read more...]

Free pancake mix or ingredients via Snap & Save

by Ricky Willis · updated 20 February 2023

FREE pancakes for Shrove Tuesday! You can claim up to £2 of free pancake mix or ingredients using TopCashback Snap & Save app for Pancake Day for free after … [Read more...]

10 best investment apps for beginners in the UK

by Ricky Willis · updated 5 April 2023

For many, the world of investing or having an investment portfolio is one that many have avoided. Why? Well, an investment beyond simply owning your own … [Read more...]

Countdown to Christmas advent competitions 2022

by Ricky Willis · updated 26 November 2021

In the run-up to Christmas, we're giving away 24 prizes over 24 days worth over £2,000 in the 2022 Countdown to Christmas Advent Competitions. Here are all … [Read more...]

How to get a FREE letter from Santa 2022

by Ricky Willis · updated 3 November 2022

Get a free letter from Father Christmas (Santa) sent to your home this year to start the festive season off with a bit of sparkle and magic. Although I'm … [Read more...]

How does We Buy Any Car make money?

by Ricky Willis · updated 12 October 2022

We Buy Any Car offers a quick, simple, and guaranteed sale of your vehicle. You do not have to navigate the realm of private car sales, nor do you need to … [Read more...]