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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

8 pieces of advice you should NOT give to people in debt

by Ricky Willis · updated 29 June 2024

It is easy to share your own thoughts and ideas to help out people in debt. Unfortunately, some tips just aren't useful and can do more damage than good.

It is easy to share your thoughts and ideas to help people in debt. Unfortunately, some tips aren't useful and can do more harm than good. Whether you got … [Read more...]

Where to find simple (and free) debt advice

by Ricky Willis · updated 23 November 2020

If you are facing financial problems you need to reach out and get debt advice. Do NOT pay for debt advice as you can access this for free.

If you are facing financial problems, you need to reach out and get debt advice. Do NOT pay for debt advice, as you can access this for free. I've made no … [Read more...]

Use by vs best before – what do they mean?

by Ricky Willis · updated 1 June 2024

icon of a tin with a "6 month" lebel on the front, with a large red question mark over it

Best before and use by dates can be confusing, which leads to massive amounts of food waste in the UK. But what do they both mean? Food waste is such a … [Read more...]

Spend, Invest or Save: What To Do With Your “Free” Council Tax Money

by Ricky Willis · updated 5 June 2020

Pay council tax over 10 months? There are two months a year when you've got extra money spare. But what do you do with that money? Save, invest or spend?

Pay council tax over 10 months? There are two months a year when you've got extra money spare. But what do you do with that money? Save, invest or … [Read more...]

Take Five to Stop Fraud by Spotting it Early

by Ricky Willis · updated 9 February 2017

Don’t get caught out by financial fraud scams. Whether over the phone, by text or by email, look at some of the tell-tale signs of fraud so you know what to look out for and keep yourself safe.

Don’t get caught out by financial fraud scams. Whether over the phone, by text or by email, look at some of the tell-tale signs of fraud so you know what to … [Read more...]

Shopper Stopper: Helping to Prevent Late Night Impulse Buys

by Ricky Willis · updated 6 February 2017

If you get carried away with online shopping and impulse buying, using Shopper Stopper will fight the temptation for you, helping you to stop spending.

If you get carried away with online shopping and impulse buying, using Shopper Stopper will fight the temptation for you, helping you to stop spending. We … [Read more...]

CrossCountry say Goodbye to Advance Ticket Admin Fees

by Ricky Willis · updated 6 February 2017

CrossCountry have removed the admin fee if you want to change the date or time of your Advance ticket, giving you total flexibility and saving you money.

CrossCountry have removed the admin fee if you want to change the date or time of your Advance ticket, giving you total flexibility and saving you … [Read more...]

Collect Double Clubcard Points with Tesco Bank

by Ricky Willis · updated 2 February 2017

Tesco

Tesco Bank current account holders can now earn additional Clubcard points in Tesco stores. There has never been a better time to stay loyal. It can get … [Read more...]

Buying a Second Hand Mobile Phone? Here’s 5 Things to Look Out For

by Ricky Willis · updated 3 August 2021

Mobile phones are an expensive bit of technology and are so expensive brand new. Instead, look to buy a second hand mobile phone for far cheaper.

Mobile phones are an expensive bit of technology and are so expensive brand new. Instead, look to buy a second hand mobile phone for far cheaper. There … [Read more...]

Collect 500 Clubcard Points for Free When Using PayQwiq

by Ricky Willis · updated 27 September 2017

By using the new payment app PayQwiq at all Tesco stores in the UK you can earn up to 500 bonus Clubcard points for free.

The Tesco payment app has relaunched with a new name, look and feel, but all the same benefits. Find out all about the new Tesco Pay+ app.   By using … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

Read more about us.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe