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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

No Fees to Sell on eBay with “Pay As You Grow” for Start-ups and Small Businesses

by Naomi Willis · updated 9 December 2020

online business store

Thinking of starting a business from home? First-time business sellers on eBay pay no fees then you "Pay As You Grow" your online business. If 2020 has … [Read more...]

Don’t Buy New – 5 Places to Shop Instead

by Naomi Willis · updated 2 October 2020

holding piggy bank

Save money and don’t buy new! Reuse, refurb or recycle to save your cash, be sustainable and reduce waste. Written in collaboration with giffgaff I think … [Read more...]

Overspending? How to Stop Spending Money with These Practical Tips

by Naomi Willis · updated 21 October 2020

Whether you need to cut back to clear debt, or you need to save money, not parting with your cash can be hard to do, but it is possible to stop overspending!

Whether you need to cut back to clear debt, or you need to save, not parting with your cash can be hard to do, but it is possible to stop spending … [Read more...]

Win £15,000 in This Is Money and Fidelity’s (free and no risk) Fantasy Share Picking Game

by Naomi Willis · updated 24 September 2020

picking shares

Take part in This Is Money and Fidelity’s Fantasy Share Picking Game (with no risk of losing money) for your chance to win £15,000 (T&Cs apply). Sponsored … [Read more...]

Morrisons Sells £24 Hamper of 5 Meals to Feed a Family of 4

by Naomi Willis · updated 21 September 2020

Morrisons hamper

Morrisons is selling a food box so you can make 5 meals from scratch and feed a family of four for £24. Morrisons started selling hampers of food during … [Read more...]

TopCashback treats – clues and answers

by Naomi Willis · updated 27 March 2023

topcashback daily clues

TopCashback run giveaways throughout the year and literally give away thousands of pounds in instant win prizes. To win the cash, you need to visit their … [Read more...]

You Can Now Collect Nectar Points at Argos

by Naomi Willis · updated 16 September 2020

collect nectar points at argos

For the first time, Sainsbury's is letting customers collect Nectar points at Argos when they shop online or in store. It's easy to start collecting Nectar … [Read more...]

What is the Crispin-Buxley Phenomenon?

by Naomi Willis · updated 18 September 2020

happy sad dice

The Crispin-Buxley Phenomenon is one of those things which leaves people wondering if they've missed something, but there's a simple answer. I remember as … [Read more...]

Habits that you need to adopt for a debt free life

by Naomi Willis · updated 15 March 2022

Habits that you need to adopt for a debt free life

As you begin your path toward a debt-free life, take inspiration from those who have succeeded in making debt-free living a reality. By adopting the habits … [Read more...]

Food Shop Costing More than Expected at Tesco? Here’s Why

by Naomi Willis · updated 6 September 2020

Tesco

The eagle eyed among you may have noticed that you've been charged more than you expected recently at Tesco. Some people know about it, but there are a few who … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe