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Naomi Willis author profile

Naomi Willis

Naomi Willis from Skint Dad

Naomi Willis is the co-founder of Skint Dad, a UK website helping families make their money go further.

After experiencing serious debt herself, Naomi understands the pressure that comes with living on very little. She became debt free by learning from past mistakes and sticking to simple, realistic money habits.

Naomi joined Skint Dad part time when it launched in 2013 and moved full time in 2017, supporting both the editorial side and the wider community. She focuses on saving money on food, supermarket shopping, and finding deals that actually work in real life.

Naomi is a Meta Certified Community Manager and has completed Reuters’ Introduction to Digital Journalism.

Meet the rest of the Skint Dad team.

How to stop spending money you don’t have

by Naomi Willis · updated 1 January 2026

Spending money can be so easy but if you can't afford to spend money but keep doing it, what steps can you take to stop spending money that you don't have?

Spending money can be so easy, but if you can't afford to keep doing it, what steps can you take to stop spending money that you don't have? It is so easy … [Read more...]

Smishing is on the rise – have you been caught out by these scams?

by Naomi Willis · updated 2 August 2021

woman holding a mobile phone looking very shocked

Smishing is getting harder to spot - here’s how you can Stop, Challenge and Protect yourself from this sophisticated scam. Ad feature was written as part … [Read more...]

Plastic Free July with SaveMoneyCutCarbon

by Naomi Willis · updated 22 September 2021

plastic free july savemoneycutcarbon

Plastic Free July takes place each year as a way that people from all over the world can look for ways to cut down on single-use plastics. SaveMoneyCutCarbon … [Read more...]

New supermarket face mask rules from next week

by Naomi Willis · updated 16 July 2021

woman wearing a face mask in supermarket

Although no longer a legal requirement from Monday 19th July 2021 - known as freedom day - supermarkets and other stores have new suggested guidelines about … [Read more...]

Getting a first look at new discount Jack’s Supermarket

by Naomi Willis · updated 31 August 2021

jacks supermarket hull

We visited the brand new Jack's supermarket in Hull on opening day to find out what deals the discount supermarket offers. Ad feature written in … [Read more...]

I keep getting calls from numbers similar to mine – what’s going on?

by Naomi Willis · updated 2 August 2021

calls from numbers similar to mine

I keep getting calls from numbers similar to mine. The first time I got one, I was working and noticed my phone buzzing and looked at the screen. If it's … [Read more...]

Get the best deal when your mobile contract ends (and keep the same number)

by Naomi Willis · updated 3 August 2021

save money when phone contract ends

You may be overcharged and be overpaying your mobile phone bill by £100 a year once you are out-of-contract.  Do you want to save money on your mobile … [Read more...]

How much pocket money should I give my child?

by Naomi Willis · updated 3 August 2021

piggy bnk

Pocket money! Such a hit and miss subject, don’t you think? With friends, days outs, an ever-growing list of technology wants and the dreaded mobile phone, … [Read more...]

Win a prize every time you shop with the Boots Big Beauty Giveaway

by Naomi Willis · updated 2 July 2021

Boots Big Beauty Giveaway

Every time you shop at Boots in store or online and spend at least £20 on selected make-up products, you will get the chance to win an awesome prize in the … [Read more...]

Eco spring and cleaning with SaveMoneyCutCarbon

by Naomi Willis · updated 22 September 2021

ecoegg for washing machine

To help get cleaned up and fully into the spring, SaveMoneyCutCarbon has sent us a selection of products to try out this month. The eco products include ecoeggs … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe