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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

Earn adidas Gift Cards When You Trade In New or Old adidas Clothes & Shoes

by Naomi Willis · updated 22 October 2021

old worn out adidas trainers

You can earn adidas eGift cards when you trade in adidas clothing, footwear and accessories - even if they've seen better days! When you've finished with … [Read more...]

Do Not Shop At Primark Online – Here’s Why

by Naomi Willis · updated 15 October 2019

Primark store

Save money by not shopping with Primark online! Prices are overinflated, and items are not being sold by the real Primark! Primark is usually seen as a place … [Read more...]

New Asda Cash and Carry Style Warehouse to Open with Free Membership

by Naomi Willis · updated 8 October 2019

asda cash and carry store

You will now be able to bulk buy groceries as there is a new Asda Cash and Carry style warehouse store planned to open (with no membership fees). Bulk … [Read more...]

Here’s How Everyone Can Get Free Costa Express Coffee for 24 Hours

by Naomi Willis · updated 12 May 2021

free costa coffee

Everyone can get coffee (or hot chocolate) free of charge on Tuesday 1 October for International Coffee Day at Costa Express. Calling all coffee … [Read more...]

How to get out of your overdraft (and stay out forever!)

by Naomi Willis · updated 8 November 2022

clear overdraft

If you're stuck in your overdraft every month, you don't need to be. There are things you can do to make a change and clear your overdraft. As soon as … [Read more...]

Are Buy Now Pay Later Supermarkets a Good Idea?

by Naomi Willis · updated 24 September 2019

grocery delivery

Could a no credit check, no interest, no fee, buy now pay later supermarket be a lifesaver, or is it not all it's cracked up to be? Buy now pay later … [Read more...]

Big Changes at Sainsbury’s with the New Nectar App Loyalty Scheme

by Naomi Willis · updated 21 October 2021

Sainsbury's new nectar app

Sainsbury's has been trialling a New Nectar app which rewards you bonus points for your purchases. I've been using it - here's how I've got on. I am an avid … [Read more...]

How to Get Free Stuff with a Lidl Welcome Card

by Naomi Willis · updated 22 December 2019

lidl welcome card

Lidl customers: get your hands on a new store Lidl Welcome Card and you can get six items for free over six weeks! I'm a Lidl bit excited by this offer! … [Read more...]

Free Pizza at Frankie & Benny’s for National Pepperoni Day

by Naomi Willis · updated 8 June 2021

FREE Pepperoni pizzas Frankie and Bennies

Grab your free pepperoni pizza from Frankie & Benny's on Friday 20 September to celebrate National Pepperoni Day (yes, that is a thing). It's … [Read more...]

Is Your Child at Risk of Being a Money Mule?

by Naomi Willis · updated 16 September 2019

sad teenager with money pot

Children think they're making fast and easy cash, but are instead being used by gangs as money mules. Don't let them become a victim of the scams. As the … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe