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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

George Rewards loyalty scheme earns points when shopping at Asda

by Naomi Willis · updated 28 March 2019

george rewards loyalty scheme

I know how upset some people were when the Asda Price Guarantee closed in 2018. It was a great little loyalty scheme from Asda to reduce the price of your … [Read more...]

How to Get Free Flowers in Time for Mother’s Day

by Naomi Willis · updated 1 December 2020

free bouquet flowers mothers day

Mum would prefer you to be ok with money than spend your last pennies on some flowers for Mother's Day, so you don't need to feel tight about this … [Read more...]

I have no money and need help: what do you do when you’re totally skint?

by Naomi Willis · updated 21 February 2023

You’re broke, skint, have no money and feel like you’ve hit rock bottom. There’s no food in the fridge or cupboards. The kids need feeding. You’re hungry and haven’t eaten. You have no money and there’s nothing to eat. What on earth do you do?

You’re broke, skint, have no money and feel like you’ve hit rock bottom. There’s no food in the fridge or cupboards. The kids need feeding. You’re hungry and … [Read more...]

Co-op now offers home delivery and online food shopping

by Naomi Willis · updated 2 October 2021

Co-op tote bag

It's never been more convenient to get online food shopping delivered. With a few clicks of a button, you can have your week's groceries delivered in a time … [Read more...]

Fraud: How Criminals Steal Your Bank Account

by Naomi Willis · updated 27 November 2019

Hands holding credit cards and using laptop.

Fraud is rubbish - there are no two ways about it. You're sitting there, minding your own business, trying to get through to payday, and suddenly it's all … [Read more...]

Free Google Home Mini for New and Existing Spotify Members

by Naomi Willis · updated 18 March 2019

free google home mini spotify uk

This is a really popular offer that Spotify ran in the US last year. It's our turn in 2019 as Spotify are running the giveaway a Google Home Mini in the UK … [Read more...]

Iceland Food Opening Inside The Range – New Stores Are Coming!

by Naomi Willis · updated 15 March 2019

Iceland store

Iceland is a great place to stock up your freezer (and the cheapest online supermarket in the UK).  The Range is a great place to find decently priced … [Read more...]

Right to Buy Homes Being Resold Quickly for Huge Profit

by Naomi Willis · updated 14 March 2019

keys

Buying your own home is the English dream. The whole plan is laid out for you, as simply as a Disney movie. Go to school, get married, have kids and own your … [Read more...]

27 People Share The Best Money Saving Tips They’ve Ever Been Given

by Naomi Willis · updated 13 March 2019

holding a piggy bank

Money can come easy and go just as quick! The way we all manage money can be very different too. One person may be a natural saver, but the other has trouble … [Read more...]

New £5 Family Meal Deal from B&M Saves You £35

by Naomi Willis · updated 13 March 2019

b&m store front

B&M is a great place to save the pennies, and with their latest offer, you're going to continue saving money. If you're also a fan of Domino's pizza, … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
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  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
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  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
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  • Subscribe