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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

Bank Account Skimming: The Small Trick That Will Save You Hundreds

by Ricky Willis · updated 2 October 2019

Skimming is an easy way to save hundreds of pounds over year. You don't save much at a time and you won't miss small bits of money from your budget.

Skimming is an easy way to save hundreds of pounds over year. You don't save much at a time and you won't miss small bits of money from your budget. Saving … [Read more...]

10 Kitchen Gadgets They Invented…But You Don’t Need

by Ricky Willis · updated 9 January 2017

With every useful kitchen gadget on the market, there are plenty more that are useless. Here are my favourite gadgets invented that you just don't need!

With every useful kitchen gadget on the market, there are plenty more that are useless. Here are my favourite gadgets invented that you just don't … [Read more...]

Is YouGov legit? Can you really cash out £50

by Ricky Willis · updated 25 July 2025

YouGov

Join YouGov for FREE and start earning points for completing surveys. Once you've collected enough points, you can cash out £50 to your bank. Join YouGov for … [Read more...]

Make Money Completing Tasks and Offers with 20 Cogs

by Ricky Willis · updated 19 September 2019

20cogs

Join 20 Cogs for free and get a whopping £10 welcome bonus when you join. Signing up is easy and you can either use your email address or sign up using your … [Read more...]

The New One Pound Coin – 12 Things You Need to Know

by Ricky Willis · updated 9 March 2019

New one pound coin

The new one pound coin is launching on 28 March 2017. Here’s everything you need to know about the new 12-sided coin including what to do with your old … [Read more...]

Mega Black Friday Deals From Tesco Mobile

by Ricky Willis · updated 21 November 2016

Tesco Mobile Black Friday Event

If you’re after a new mobile phone, look no further than the fantastic Black Friday deals from Tesco Mobile launching on November 21st! Black Friday in … [Read more...]

Prevent food waste with OLIO, the food sharing app

by Ricky Willis · updated 4 June 2024

OLIO Food Sharing App

Have you ever thought how great it would be if there was a food version of Freecycle? You’re in luck! A sharing app called OLIO encourages retailers and … [Read more...]

How Wombling Can Save You Hundreds on Your Supermarket Shop

by Ricky Willis · updated 8 June 2021

Womble around the supermarket trolley

Could those receipts you see lying around help you to save money? As a savvy shopper, you’re probably used to scrutinising your receipts to make sure you … [Read more...]

Retirement Living Today – Aviva Shape my Future #Ad

by Ricky Willis · updated 17 May 2021

etirement-living-today-aviva-shape-my-future

It’s potentially quite a generalised and naive way to look at things, but I can imagine that retirement living is great fun. Having worked for all my life, … [Read more...]

Aviva Shape my Future Tool #Ad

by Ricky Willis · updated 22 October 2016

Although retirement feels a long way off, I’ve looked at the Aviva Shape my Future tool to see how my budget fares when I'm ready to stop work.

Although the idea of retirement feels like such a long way off, it’ll unfortunately be here much quicker than I am ready to let on. When I got my first … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

Read more about us.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe