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Ricky Willis author profile

Ricky Willis

Skint Dad Ricky Willis

Ricky Willis founded the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

What started as a way to share his family’s debt issues, and as a way to be held accountable while paying off £42,000 of consumer debt, quickly became a hit money blog.

Since Ricky launched the site it has attracted over 15 million page views.

Ricky has a passion for finding ways to boost income and has gained experience in website development.

He has appeared on BBC TV, This Morning, Good Morning Britain, as well as in newspapers discussing money issues families face today.

Meet the rest of the team.

How to stop heat loss and save energy costs

by Ricky Willis · updated 15 March 2022

I hate having to pay money for nothing, and that's the cold hard fact that heat loss can have on your finances. There are times when we've been sitting on … [Read more...]

9 Ways to Reduce Your Fuel Costs

by Ricky Willis · updated 15 March 2022

Petrol costs are really expensive but, even if we can't lower the price of a barrel, there are loads of things we can do to cut down on fuel consumption to save money.

Petrol costs are really expensive but, even if we can't lower the price of a barrel, there are loads of things we can do to cut down on fuel consumption to save … [Read more...]

Keeping Yourself Financially Safe Online

by Ricky Willis · updated 15 March 2022

With so many transactions taking place online everyday, keeping yourself financially safe from the risk of being defrauded whilst shopping on the World Wide Web has never been higher.

With so many transactions taking place online everyday, keeping yourself financially safe from the risk of being defrauded whilst shopping on the World Wide Web … [Read more...]

Working 5 to 9 is The New Way to Make a Living

by Ricky Willis · updated 5 June 2020

Working 5 to 9 is The New Way to Make a Living

Working 9 to 5 - what a way to make a living right! Dolly Parton wasn't keen on it, and I bet you aren't much either. When I was growing up things were … [Read more...]

Start Saving Smarter With These Savvy Skills

by Ricky Willis · updated 15 March 2022

Aviva’s financial personality tool says I have a superhuman talent for financial foresight so check out my top money tips so you can save smarter too.

I recently wrote about Aviva’s new financial personality tool which after answering a range of questions, allows you to find out what type of saver or spender … [Read more...]

Start Saving Smarter with Aviva!

by Ricky Willis · updated 15 March 2022

Here at Skint Dad we’re all about saving money in the best way possible, so when I found out that Aviva had launched a campaign to get Britain saving smarter, I … [Read more...]

NatWest Money Clip: A Wealth of Financial Knowledge

by Ricky Willis · updated 6 November 2018

Over the next few weeks along with the help of NatWest I'm going to provide you with the inspiration and knowledge that will help you take control of your finances this year.

Over the next few weeks along with the help of NatWest I'm going to provide you with the inspiration and knowledge that will help you take control of your … [Read more...]

Cineworld Unlimited Card Saves You Money

by Ricky Willis · updated 15 March 2022

A Cineworld Unlimited membership allows you to watch movies all year and offers loads of other amazing benefits for a set monthly subscription cost. I … [Read more...]

Free Life Insurance for Expectant Parents

by Ricky Willis · updated 15 March 2022

As an expectant parent the last thing you want to think about is if something were to happen to mum or dad, and what the financial consequences would be if the worst did happen.

As an expectant parent the last thing you want to think about is if something were to happen to mum or dad, and what the financial consequences would be if the … [Read more...]

Revealed: The Shocking Truth About Where Skint Dad Shops

by Ricky Willis · updated 4 September 2016

Here I share the SHOCKING news about where Skint Dad actually shops and it will seriously alarm you. You’ve been waiting for this - waiting to call me out as not being the thriftiest person of all time! The secrets are finally revealed!

“I shop at expensive convenience stores and I don’t cook from scratch” Here I share the SHOCKING truth about where Skint Dad actually shops and it will … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe