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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

How paint samples can save you money

by Ricky Willis · updated 31 March 2021

colourful-paint-roller-brushes

If you’ve ever attempted a DIY project, you’ve probably made mistakes that ended up costing you more than you had originally planned. Unless you’re experienced … [Read more...]

Drive for cheaper by going electric for your next car

by Ricky Willis · updated 26 March 2021

charging an electric car on the road

Electric cars are taking the motor industry by storm. Progressively advancing from strength to strength each year, they are a far cry from the first electric … [Read more...]

CheckoutSmart – earn up to 100% back when you shop

by Ricky Willis · updated 5 February 2021

CheckoutSmart

Use CheckoutSmart to save money on your supermarket shop. You can earn up to 100% cash back on items from loads of retailers in the UK via their app or … [Read more...]

How Best to Protect Your Data

by Ricky Willis · updated 11 January 2021

How Best to Protect Your Data

These days, your data is like gold dust, and you need to do everything you can to ensure that it is properly protected. Whether you run a business or you … [Read more...]

Is Amazon Prime worth it for the cost? We think yes

by Ricky Willis · updated 23 June 2024

Is Amazon Prime worth it?

Amazon Prime is not just about getting stuff delivered for free. Paying an annual fee of £95 per year sounds expensive, so we’ve reviewed what's on offer … [Read more...]

Get Nectar Points from Mail Rewards without buying a paper

by Ricky Willis · updated 13 October 2022

daily mail rewards club

Use the Daily Mail Rewards Club to collect free Nectar Points every day with the Daily Mail and Mail on Sunday. Back since August 2017, you've been able to … [Read more...]

What is cashback? Make money when you shop

by Ricky Willis · updated 7 July 2022

Use cashback to make money back on things you buy anyway. From food shops and car insurance to holidays and clothes - save money every time you shop.

Use cashback to make money back on things you buy anyway. From food shops and car insurance to holidays and clothes - save money every time you shop. Even … [Read more...]

Cheapest ways to send money abroad

by Ricky Willis · updated 7 July 2020

Cheapest Ways to Send Money Abroad

We live in times when sending money abroad can be done simply in a number of ways. However, when it comes to zoning in on the cheapest ways of sending money … [Read more...]

Quick and easy recipes using a slow cooker

by Ricky Willis · updated 29 May 2020

easy recipes using a slow cooker

A slow cooker's ease of use is one of the main features why people like it so much. You can really just throw all the ingredients in at once for most dishes, … [Read more...]

Basic home repairs that you can DIY to save money

by Ricky Willis · updated 12 February 2020

Home Repairs and DIY

When something breaks at home, you often don't need professional help right away. Instead, you can do some basic home repairs on your own. The 5 DIY tips … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe