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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

A massive change for the Skint Dad family

by Ricky Willis · updated 16 April 2021

The Willis family

For most people, 2020 will be remembered for the year of COVID and the pandemic that spread quickly across all corners of the globe. For us, 2020 will be … [Read more...]

How to save on PlayStation Network services

by Ricky Willis · updated 14 March 2021

purchase psn cheaper

Sony’s PlayStation series is one of the leading gaming consoles in the industry, with an estimated 114 active users on the PlayStation Network platform. The … [Read more...]

Top 5 ways to save money on a bathroom refurbishment 

by Ricky Willis · updated 20 April 2021

bottles next to a sink

When you refurbish your bathroom, you'll want to strike a delicate balance between keeping costs low and bringing those sleek aesthetics associated with modern … [Read more...]

How paint samples can save you money

by Ricky Willis · updated 31 March 2021

colourful-paint-roller-brushes

If you’ve ever attempted a DIY project, you’ve probably made mistakes that ended up costing you more than you had originally planned. Unless you’re experienced … [Read more...]

Drive for cheaper by going electric for your next car

by Ricky Willis · updated 26 March 2021

charging an electric car on the road

Electric cars are taking the motor industry by storm. Progressively advancing from strength to strength each year, they are a far cry from the first electric … [Read more...]

CheckoutSmart – earn up to 100% back when you shop

by Ricky Willis · updated 5 February 2021

CheckoutSmart

Use CheckoutSmart to save money on your supermarket shop. You can earn up to 100% cash back on items from loads of retailers in the UK via their app or … [Read more...]

How Best to Protect Your Data

by Ricky Willis · updated 11 January 2021

How Best to Protect Your Data

These days, your data is like gold dust, and you need to do everything you can to ensure that it is properly protected. Whether you run a business or you … [Read more...]

Is Amazon Prime worth it for the cost? We think yes

by Ricky Willis · updated 23 June 2024

Is Amazon Prime worth it?

Amazon Prime is not just about getting stuff delivered for free. Paying an annual fee of £95 per year sounds expensive, so we’ve reviewed what's on offer … [Read more...]

Get Nectar Points from Mail Rewards without buying a paper

by Ricky Willis · updated 13 October 2022

daily mail rewards club

Use the Daily Mail Rewards Club to collect free Nectar Points every day with the Daily Mail and Mail on Sunday. Back since August 2017, you've been able to … [Read more...]

What is cashback? Make money when you shop

by Ricky Willis · updated 7 July 2022

Use cashback to make money back on things you buy anyway. From food shops and car insurance to holidays and clothes - save money every time you shop.

Use cashback to make money back on things you buy anyway. From food shops and car insurance to holidays and clothes - save money every time you shop. Even … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe