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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

A penny saved is a penny earned: practical saving tips for your next grocery trip

by Ricky Willis · updated 10 December 2019

woman shopping in fruit and veg aisle

Did you know that the average household in the UK spends £60.60 per week on groceries? You'll be looking at around £250 a month, but the amount does vary up … [Read more...]

Cheaper alternatives to Sky TV, Virgin and BT, so you can ditch your expensive TV subscription

by Ricky Willis · updated 2 March 2023

As purse strings get tighter, expensive TV subscriptions get cut from the household budget first. However, we no longer need to miss out when there are cheaper alternatives to Sky.

As purse strings get tighter, expensive TV subscriptions get cut from the household budget first. However, we no longer need to miss out when there are cheaper … [Read more...]

Resist spending temptation with these effective tips

by Ricky Willis · updated 7 December 2019

woman with shopping bags

Sticking with your budget may prove to be a challenging feat, especially if a certain special occasion or the holidays are just around the corner. More often … [Read more...]

How to make money as a college student

by Ricky Willis · updated 3 August 2021

woman studying with a laptop

Money is always a sensitive issue for every student because it is always not enough. Sooner or later, the question of earning some extra income becomes … [Read more...]

12 tips for holidaying on a shoestring

by Ricky Willis · updated 15 March 2022

Holiday on a shoestring

Everyone loves going on holiday, but there's no getting away from it: some of the most magical travel experiences come at a price. But there are ways to … [Read more...]

Amazon Prime Day 2019: 7 Hacks to Get the Best Deals & Not Get Ripped Off

by Ricky Willis · updated 27 June 2019

Amazon Prime Day starts on 15 July 2019. Instead of panic buying, use these hacks to pay less, find the best offers and make the most of the sale.

Amazon Prime Day starts on 15 July 2019. Instead of panic buying, use these hacks to pay less, find the best offers and make the most of the sale. The … [Read more...]

Reduce Your Supermarket Spend Challenge: Use It Up

by Ricky Willis · updated 10 June 2019

Reduce Your Supermarket Spend - Use it Up

If you’re anything like us, then you’ve probably got food in the cupboard/freezer that just sits there and doesn't get used. We often overbuy food during … [Read more...]

5 DIY Tips to Save Money on Home Improvements

by Ricky Willis · updated 27 June 2019

DIY building materials

Instead of overpaying for DIY jobs or projects, check out these top DIY money saving tips to help with tasks around the home. You've added every image you … [Read more...]

Simple steps for how to apply for a Budgeting Loan

by Ricky Willis · updated 20 September 2021

Budgeting Loans are interest-free loans from the government that are super useful if you're skint but need to pay for something urgently.

Budgeting Loans are interest-free loans from the government that are super useful if you're skint but need to pay for something urgently. They are a great … [Read more...]

Get a £10 Halfords MOT Check When You Spend 50p

by Ricky Willis · updated 1 May 2019

workshop tools

Here's how to get a cheap Halfords MOT check (to use before May 2020) when you buy anything from Halfords (including a 50p sponge)! The dreaded MOT!! On … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe