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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

5 #LifeUpdates That Could Save You Time and Money

by Ricky Willis · updated 27 February 2019

woman using phone by laptop

Written in collaboration with Cyber Aware Keeping on top of daily tasks can become a bore. There are usually a million and one other things happening at the … [Read more...]

Find Out How Much Money You Really Need for Retirement

by Ricky Willis · updated 31 January 2019

saving piggy bank

Written in collaboration with Profile Pensions Straight up confession – this is all about pensions. But, don’t shut down your browser yet! Pensions can … [Read more...]

Cheap Cinema Tickets (+more) for Vodafone Customers with the New VeryMe Loyalty Programme

by Ricky Willis · updated 26 November 2019

VeryMe Vodafone Rewards

With so many loyalty schemes available it’s hard to keep up, but for Vodafone customers, the brand new VeryMe reward programme is one to take notice … [Read more...]

Black Friday 2018: What You Need to Know

by Ricky Willis · updated 26 June 2019

If you want a bargain, one of the best times of year to grab one (especially on tech) is to wait until Black Friday, or even Cyber Monday.

If you want a bargain, one of the best times of year to grab one (especially on tech) is to wait until Black Friday, or even Cyber Monday. Each year, Black … [Read more...]

Starting a GoFundMe to Pay for Christmas – It Wasn’t This Skint Dad

by Ricky Willis · updated 10 April 2019

skint Christmas

I’m not sure if any of you saw the story that’s doing the rounds at the moment? With the run-up to Christmas, I know there are a lot of people worried about … [Read more...]

Why We Talked to The World About Our Crippling Debt

by Ricky Willis · updated 12 November 2018

shouting communication

There was a time when we’d never talk about money – not even to each other. I remember times when we’ve been in a supermarket and started to have a panic. We’d … [Read more...]

Make Money Trading Sainsbury’s Create the World Incredible Inventions Lego Cards

by Ricky Willis · updated 5 September 2018

Sainsburys Lego trading cards

Sainsbury's Incredible Invention Lego Cards - there are 140 trading cards to collect and it will cost you £360+ ! Instead, you could use the cards to make a few … [Read more...]

5 awesome and cheap ways to beat the boredom this summer

by Ricky Willis · updated 3 August 2018

love summer

I love the summer holidays, but I don’t like the cost. The thing is, there are plenty of activities you can do to have a summer on the cheap. School’s out … [Read more...]

Why Everyone Needs to Start Investing Today

by Ricky Willis · updated 5 June 2020

like a boss

It’s never too late to become an investor. Starting today, even with as little as £1, will give your money the best possible chance to grow and potentially … [Read more...]

Think Twice Before You Judge as Everyone’s Situation is Different

by Ricky Willis · updated 19 June 2018

emojis

It can be so easy to make a judgement on someone else. You may feel like you’ve hit rock bottom in life, then you see someone posting on Facebook that … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

Read more about us.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe