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Ricky Willis author profile

Ricky Willis

Skint Dad Ricky Willis

Ricky Willis founded the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

What started as a way to share his family’s debt issues, and as a way to be held accountable while paying off £42,000 of consumer debt, quickly became a hit money blog.

Since Ricky launched the site it has attracted over 15 million page views.

Ricky has a passion for finding ways to boost income and has gained experience in website development.

He has appeared on BBC TV, This Morning, Good Morning Britain, as well as in newspapers discussing money issues families face today.

Meet the rest of the team.

Skint Dad’s Five Top Tips for Christmas

by Ricky Willis · updated 22 April 2019

After seeing these 12 Tips of Christmas from TSB, I thought I’d share some of the ideas that I’ve had to make Christmas easier and hopefully cheaper for you this year and next.

After reading about the 12 Tips of Christmas from TSB, I thought I’d share some of the ideas that I’ve had to make Christmas easier and hopefully cheaper for … [Read more...]

How to Boost Your Income Doing Things You Love

by Ricky Willis · updated 20 April 2019

To save money for a house deposit, Jenni from Can't Swing a Cat, recently began to make extra income outside of the traditional 9-5 - and you can too!

When it comes to saving money for something special, whether that's a house deposit, a new car or a much-needed holiday, reducing your outgoings can be a great … [Read more...]

To Move Or Not To Move? That Is The Question!

by Ricky Willis · updated 15 March 2022

If you had the opportunity to cut your outgoings by 50% and your income stays the same but it would mean up heaving your family and moving; would you do it?

So I have a question for you. If you had the opportunity to cut your outgoings by at least 50% and your income stays the same, but it would mean up heaving … [Read more...]

5 ways to save money without even trying

by Ricky Willis · updated 21 October 2021

When you want to save money but struggle to cut out spending it can be hard. Don't cut back but use these hassle free ways to save money without even trying.

When you want to save money but struggle to cut out spending it can be hard. Don't cut back but use these hassle free ways to save money without even … [Read more...]

Time Versus Money: What Do You Need More?

by Ricky Willis · updated 22 April 2019

More and more people are spending out money to save their time and the shift between what is more valuable - time or money - seems to be changing fast.

More and more people are spending out money to save their time and the shift between what is more valuable - time or money - seems to be changing … [Read more...]

5 Reasons Why People Get Into Debt

by Ricky Willis · updated 9 December 2020

Getting into debt is unfortunately very easy and is something that can spiral out of control but there isn't just one reason why debt can strike.

Getting into debt is unfortunately very easy and something that can spiral out of control but there isn't just one reason why debt can strike. Getting … [Read more...]

#WheresYourHeadAt When Dealing With Personal Finances?

by Ricky Willis · updated 9 December 2020

The Institute of Inertia which will see me working alongside other experts to try and get a better understanding of why people bury their heads in the sand

I’ve recently been asked to join The Institute of Inertia which will see me working alongside academics and experts to try and get a better understanding of why … [Read more...]

Switch Supplier, Save Money and Be Warm

by Ricky Willis · updated 12 April 2019

With the high costs of energy bills, many people are making the tough choice over whether to spend more money and be warm or don't spend and be cold. There is a third choice! Switch, save and be warm instead.

With the high costs of energy bills, many people are making the tough choice over whether to spend more money and be warm or don't spend and be cold. There … [Read more...]

Muscle Food Review: Top Quality Meat At Low Prices

by Ricky Willis · updated 14 May 2019

Muscle Food is not just for fitness fanatics. If you are looking for quality, good value meat then Muscle Food should be on your list of places to shop!

Buying any type of meat is normally quite expensive. That's why we were pleasantly surprised with our Muscle Food review and how they manage to offer top … [Read more...]

Make Money with….Your Old Loo Roll!

by Ricky Willis · updated 10 April 2019

Now you need to be a little patient on this one and hear me out. I am being serious when I say that you can make money with the little cardboard tube from the middle of your toilet roll.

Now you need to be a little patient on this one and hear me out. I am being serious when I say that you can make money with the little cardboard tube from the … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe