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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

Reclaim lost loyalty points with the Swapi app

by Naomi Willis · updated 22 September 2023

Person holding a phone showing the Swapi app

Swapi has made the decision to close the app and website down on 5 October 2023. You must make sure to use your Swapi Points before this date in the … [Read more...]

How to save money on your mobile phone

by Naomi Willis · updated 14 October 2022

save money on mobile phone

With the cost of everything rising, saving money on every single thing in your budget is a must. And one issue you get with phones is their cost goes up in … [Read more...]

Win up to £2,500 with Iceland Scratch & Win – prize with every shop

by Naomi Willis · updated 29 March 2022

iceland scratch win header

Every shopper is a winner with Iceland's Scratch and Win! You can win a holiday, vouchers and a cash price of up to £2,500! There are over 300,000 prices … [Read more...]

New 1 hour personal shopping service from Asda

by Naomi Willis · updated 25 March 2022

asda personal shopper service

Hate random substitutions with online shopping? Try this new personal shopping experience from Asda. Does online shopping put you off because you don't … [Read more...]

Why now is the time to consider remortgaging

by Naomi Willis · updated 26 April 2022

couple looking at bills and calculator

The cost of living is really beginning to hit home. There are estimates that households could be looking at energy bills of £3,000 per year, before even … [Read more...]

How much are Haven passes?

by Naomi Willis · updated 4 May 2023

Family karts at Golden Sands park

Without a Play Pass, you miss out on Haven facilities, including pools and entertainment. Here are the current prices and if they're worth it. You need to … [Read more...]

How inflation and Bank of England base rates are impacting UK mortgage costs

by Naomi Willis · updated 3 November 2022

A Woman Computing Bills while Holding a Pencil

If you've watched even a snippet of news over the last few months, you'll be well aware that interest rates are rising, inflation is exceeding forecasts, and … [Read more...]

Heron Foods offers this week – plus shopping tips

by Naomi Willis · updated 9 March 2022

heron foods store front

Heron Foods sells frozen and convenience store goods at great prices - here are some of the best offers you can get. With over 300 stores in the UK, Heron … [Read more...]

BNPL to appear in your credit report

by Naomi Willis · updated 20 October 2023

woman sitting on the floor with laptop on her lap and a bank card in her hand

Up to now, you've been able to use Buy Now Pay Later with no impact on your credit report, but all that is about to change. Up until now, when you use Buy … [Read more...]

Supermarket Pancake Day Deals 2022

by Naomi Willis · updated 24 February 2022

It's time to get flipping and make some pancakes. With Pancake Day coming up, there are also some deals to be had. From Iceland Pancake pan deal to cashback and squirrels (yes, a squirrel!)

It's time to get flipping and make some pancakes. With Pancake Day coming up, there are some great deals to be had. It's time to get flipping and make … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Subscribe