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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

Sainsbury’s to Label Food Bank Friendly Items to Make Donating Easier

by Naomi Willis · updated 28 November 2018

sainsburys food bank labels

It's a sad day. We live in one of the richest countries in the world and yet the need for food banks is growing rapidly year on year. With people running … [Read more...]

Free Fries from KFC This Black Friday

by Naomi Willis · updated 7 May 2019

Free KFC fries on Black Friday

Chips, fries, crisps - it can get a bit confusing what people are talking about as everyone seems to say something different. However - this is a post about … [Read more...]

Earn Even More with a Huge Swagbucks Bonus

by Naomi Willis · updated 19 November 2018

Here are a list of the best UK cashback sites.

Swagbucks is a pretty decent way to make a few extra quid on the side. If you’re not signed up yet, you can create a free Swagbucks account here (oh, and as … [Read more...]

3 Excuses for Not Saving for Retirement

by Naomi Willis · updated 15 January 2019

Rare UK coins

‘I want to save for retirement, but…I don’t have enough money,’ or ‘I want to save for retirement, but…I’d rather live in the moment and spend my money … [Read more...]

Cashback Site TBSeen Goes Into Administration

by Naomi Willis · updated 5 November 2018

tbseen website closing down

Cashback is an easy way to make money back when you're shopping. It's really simple to use as well. You just find the shop you plan to buy something from, … [Read more...]

Would This Cheap Iceland Meal Plan for £35 Work For You?

by Naomi Willis · updated 4 November 2018

When you've got a really tight budget for food, you may think it's impossible to feed yourself and family for a week. However, it is possible. Take a look at a budget meal plan for just £25 that could feed a family of 7 for 7 days.

Meal planning is a sure fire way to reduce the cost of your supermarket spend. With a little bit of forward thinking, you can use up anything you've already … [Read more...]

Cheap M&S Beauty Advent Calendars Already Being Resold on for Profit

by Naomi Willis · updated 5 June 2020

cosmetics

While I'm not a big fan of all the new hyped up advent calendars, there is one that always gets my attention. The M&S Beauty Advent Calendar is … [Read more...]

Start Up Businesses: What to Invest In First

by Naomi Willis · updated 4 January 2019

Pay council tax over 10 months? There are two months a year when you've got extra money spare. But what do you do with that money? Save, invest or spend?

When launching a new business venture, money is usually a precious resource, so investing in the right things and not wasting it is vital. While it varies … [Read more...]

How To Get FREE Tickets to See the X Factor Live

by Naomi Willis · updated 1 November 2018

microphone

Dermot walks out on stage and suddenly..."YOUR SATURDAY NIGHT STARTS RIGHT HERE!!" While it can be great curling up on the sofa with a blanket and a cuppa … [Read more...]

Quick and Easy Pita Bread Recipe

by Naomi Willis · updated 6 May 2020

easy pita bread recipe

If you're looking to cut down on eating white loaf bread, or just fancy something different from a sandwich or wrap, pita bread is the option. Making … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe