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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

FREE Lucozade with Greggs Rewards App

by Naomi Willis · updated 16 October 2018

FREE Lucozade! Yay! Greggs is giving away FREE bottles of Lucozade to all new and existing members of the Greggs Rewards loyalty app until 31 October!

FREE Lucozade! Yay! Greggs is giving away FREE bottles of Lucozade to all new and existing members of the Greggs Rewards loyalty app! Get your phone at the … [Read more...]

Brand New Value Supermarket Jack’s to Rival Aldi and Lidl

by Naomi Willis · updated 16 July 2021

Jacks low cost supermarket

Trying to get your supermarket spend under control can be tough. As soon as you think you've settled on a supermarket and are getting bargains, their pricing … [Read more...]

Easy BBQ Lamb Kofta Kebab Recipe

by Naomi Willis · updated 23 February 2021

BBQ lamb koftas

Here’s a recipe for delicious and easy to make lamb koftas that are perfect on the BBQ and don’t take long to prepare and cook, making them perfect for any day … [Read more...]

Everything You Need to Know About Pay Day Loan Refunds (and How to Get One)

by Naomi Willis · updated 5 August 2021

How to get a pay day loan refund

Millions of people have taken out a pay day loan when there's been too much month and not enough money. Sometimes they are a life saver, but more … [Read more...]

11 Easy Ways to Use Less During Zero Waste Week

by Naomi Willis · updated 6 September 2018

Zero Waste Week 2017 runs for the first week in September and highlights ways you can cut your waste, help the environment and save your hard earned cash.

Zero Waste Week 2018 runs for the first week in September. It aims to highlight ways you can cut your waste, help the environment and save your hard earned cash … [Read more...]

Asda to End Price Guarantee Promotion in October

by Naomi Willis · updated 27 March 2019

Don't just use Asda's price checker after you've done your shop, follow an easy Asda Price Guarantee hack and these other tips to save even more!

Well, this is probably the end of wombling! Asda has finally made an announcement that it’s very popular Asda Price Guarantee (APG) is coming to an … [Read more...]

What Do You Do If You’ve Got a Loan with Wonga?

by Naomi Willis · updated 2 September 2018

Wonga

I haven’t tried to hide the fact that I’m absolutely ecstatic that Wonga has gone bust. Yes, I know that people with families have been affected as they’ll be … [Read more...]

Asda Price Guarantee – What Is It and How Do You Use It?

by Naomi Willis · updated 5 January 2024

Asda

Asda Price Guarantee is being scrapped from 3 October 2018! For more information please read all about Asda Price Guarantee ending. While the Price … [Read more...]

Happy Birthday Boots Advantage Card (And Happy Bonus Points Weekend!) 🎉

by Naomi Willis · updated 31 August 2018

boots 21

Boots Advantage Card is one of the most popular loyalty cards schemes in the country. There are millions of us with one of their little cards in our handbags … [Read more...]

Stuck for What to Cook? Use this Nifty Tool

by Naomi Willis · updated 15 March 2020

Empty plate

Use the nifty SuperCook tool to reduce food waste, use up ingredients and give you decent recipes with stuff you've got left in your cupboards. Do you … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe